[Hiring] Marketing/Meta Ads Specialist @Hunt St

Role Description

We are looking for a data-driven and creatively minded Marketing / Meta Ads Specialist to take ownership of the client’s paid social campaigns and email marketing performance. In this role, you will be responsible for planning, launching, analysing, and optimising Meta advertising campaigns, while also supporting EDM campaign performance in Klaviyo. This role requires someone who goes beyond simply posting ads; you’ll be expected to interpret campaign data, improve targeting strategies, identify growth opportunities, and help drive measurable results across the product side of the business. This is an ideal opportunity for a well-rounded digital marketer who combines technical advertising expertise, creative thinking, and strong analytical skills, preferably with exposure to health, wellness, or e-commerce brands.

Key Responsibilities

• Build, launch, and manage high-performing Meta Ads campaigns across Facebook and Instagram
• Monitor ad performance metrics and optimise campaigns based on ROAS, CTR, CPA, conversion rates, and audience insights
• Conduct audience testing, creative testing, and funnel optimisation to improve campaign outcomes
• Analyse campaign data and provide actionable insights to improve ad performance and maximise return on ad spend
• Support the setup, optimisation, and reporting of EDM campaigns in Klaviyo
• Develop audience segmentation strategies for email marketing campaigns to improve customer engagement and conversions
• Collaborate on marketing creatives, messaging, and promotional strategies aligned with business goals
• Assist in rebuilding and scaling the product-side marketing campaigns following recent business expansion
• Track marketing performance across channels and identify opportunities for continuous improvement
• Work closely with the business owner to learn and implement internal marketing systems and strategies

Qualifications

• Proven experience managing and optimising Meta Ads campaigns with strong knowledge of campaign structure, audience targeting, and performance optimisation
• Strong analytical skills with the ability to interpret advertising metrics and make data-driven decisions
• Hands-on experience with Klaviyo or similar email marketing platforms, including campaign optimisation and audience segmentation
• Strong understanding of digital marketing funnels, conversion tracking, and paid social best practices
• Ability to identify performance issues and proactively recommend campaign improvements
• Experience creating or collaborating on marketing creatives and ad messaging strategies
• Strong organisational skills with the ability to manage multiple campaigns and priorities independently
• Excellent written and verbal communication skills
• Experience in e-commerce, health, wellness, or consumer products marketing is highly desirable
• Ability to work independently in a remote environment while collaborating effectively with stakeholders

Work Arrangement & Expectations

This is a remote role that will be set up as an independent contractor engagement. To ensure alignment and transparency, successful candidates will be expected to:

• Disclose any existing ongoing roles or client work
• Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)