[Hiring] Marketing Manager, Entertainment Value Proposition @TELUS

Role Description

Join our team as a Marketing Manager, Continuum Support. In this role, you will serve as the operational engine for the "Continuum" - the bridge between our Optik TV and Streaming (Stream+) portfolios. You will:

• Bring fresh eyes to our ongoing brand evolution, helping to execute the rebrand that defines how Canadians experience entertainment.
• Support an elite team of strategists on a mission to consolidate our portfolio.
• Be the operational heartbeat that brings our "Continuum" vision to life.
• Ensure our rebranding efforts and "big ideas" land with impact across every customer journey and messaging refresh.

Here's the impact you’ll make:

• Work directly with portfolio leads to anchor national value propositions in rigorous market research, data-driven analysis, and real-world customer insights.
• Provide operational support in turning high-level entertainment strategies into market-ready realities.
• Interlock with product, partner, and channel teams to diversify our streaming portfolio.
• Simplify customer journeys and reinvigorate sales training curriculums.
• Leverage artificial intelligence to empower our frontline and drive portfolio simplification.

What you’ll do:

• Discover & Translate Consumer Insights: conduct research and utilize market data to ensure every value proposition is grounded in a deep understanding of genuine customer needs.
• Synthesize Competitive Intelligence: act as the team’s lead for data-driven analysis of the market landscape.
• Facilitate Frontline Empowerment with AI: partner with systems and product teams to leverage artificial intelligence tools.
• Optimize Rep and Customer Journeys: map and refine end-to-end journeys across both Optik TV and Stream+ ecosystems.
• Diversify Our Streaming Portfolio: support our streaming portfolio by executing new OTT launches and streaming package opportunities.
• Reinvigorate Channel Training and Positioning: lead the creation of strategic briefs, sales resources, and training curriculums.

Qualifications

• 3-5 years of experience in marketing strategy, product marketing, or commercial strategy, ideally within the telecommunications or entertainment sectors.
• Insights and Research Expertise: proven ability to synthesize market research and customer data into actionable insights.
• Data-Driven Skillset: strong analytical skills to translate raw data, competitor moves, and market trends into actionable insights.
• Strategic Storytelling: ability to translate complex product features into simple and compelling value propositions.
• Operational Excellence: track record of turning high-level strategies into market-ready assets.
• Technological Aptitude: interest in leveraging artificial intelligence to simplify complex processes.
• Collaborative Mindset: ability to work seamlessly across a matrixed "continuum" team.

Requirements

• A solid understanding of the Canadian TV / Video landscape (competitors, content rights, hardware trends).
• Experience with subscription-based services or "As-a-Service" business models.
• A solid understanding of the TELUS Consumer Solutions, ideally with exposure to wireline business units.
• Experience or formal training in prompt engineering and the deployment of AI solutions.