[Hiring] Marketing Manager @Carter Funds LLC

Role Description

We are seeking a strategic, creative, and highly organized Marketing Manager to lead marketing across an approximately 40-property multifamily portfolio throughout the Southeast and Mid-Atlantic. The Marketing Manager will oversee both portfolio-wide brand strategy and property-level marketing, with a focus on driving qualified traffic, leasing velocity, occupancy, revenue, and resident retention. The ideal candidate is equally comfortable analyzing performance data, developing strategy, and executing hands-on marketing initiatives.

The role oversees:

• Digital marketing
• ILS strategy
• Reputation management
• Creative assets
• Websites
• Advertising
• Analytics
• Vendor relationships
• Marketing communications
• Company branding

This is a remote position supporting a geographically dispersed portfolio. The successful candidate must be comfortable collaborating virtually with property and corporate teams across multiple markets while managing multiple priorities independently. The ideal candidate is a strategic marketer who can also execute - someone who can identify a performance issue, analyze the data, develop a solution, and then roll up their sleeves to implement it. They are organized, detail-oriented, creative, commercially minded, and comfortable managing priorities across a geographically dispersed portfolio.

This is a remote position with 25–40% travel, based on business needs, portfolio activity, and company initiatives. Travel may include property visits, photography and video shoots, company meetings, training, conferences, and other business needs. Proximity to a major airport is preferred. Candidates should be comfortable traveling periodically and working virtually with teams across multiple markets.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent experience.
• 3–5 years of marketing experience; multifamily, real estate, property management, or hospitality experience strongly preferred.
• Experience managing marketing across multiple properties, markets, or locations.
• Strong knowledge of ILS platforms and multifamily digital marketing.
• Experience with websites/CMS, Google Ads, SEO, social media, email marketing, reputation management, and analytics.
• Experience with Canva and Adobe InDesign; RENTCafe and G5 experience preferred.
• Strong analytical, project management, organizational, and communication skills.
• Exceptional attention to detail and a strong eye for branding, design, photography, and visual storytelling.
• Ability to translate data into actionable strategies and independently drive projects to completion.
• Creative, proactive, self-directed problem solver who thrives in a fast-paced environment.
• Proficiency with Microsoft Office, including Excel, Word, PowerPoint, and Outlook.
• Strong commitment to collaboration, accountability, and company standards.

Requirements

• Regularly performs physical activities including standing, walking, sitting, and using hands for grasping and coordination.
• Occasionally lifts, carries, pushes or pulls items up to 50 lbs.; climbs, balances, stoops, crouches, and works at heights up to 40 feet.
• May be exposed to varying environmental conditions including humidity, moving equipment, and, on rare occasions, extreme temperatures or airborne particles.

Benefits

• Competitive compensation
• Excellent benefits package including medical, dental, vision and other ancillary products
• Retirement savings 401(k) plan
• Generous holiday and vacation package
• Professional development assistance