[Hiring] Marketing Manager @9-2-3 Jobs Limited

Role Description

This is a remote position. Our client is a boutique, high-end specialist travel agency seeking a data-driven Marketing Manager to lead their brand through an exciting period of growth. They are currently undergoing a full brand refresh, including the launch of a brand-new WordPress website.

Unlike transactional e-commerce platforms, their business thrives on bespoke, high-touch luxury service. This is a "call to book" travel model, which means your primary focus will be understanding, mapping, and optimising a sophisticated customer journey to generate high-quality leads and drive customer lifetime value.

The ideal candidate is less of a pure "creative" marketer and more of an analytical strategist - someone who truly loves, understands, and leverages data to drive decisions.

Key Responsibilities

• Website & Rebrand Management
  • Website Launch & Optimization: Oversee the transition to our new WordPress website, ensuring it aligns with our high-end brand identity.
  • Customer Journey Mapping: Constantly evaluate and optimize the user experience, recognising that the digital journey's ultimate goal is to drive a phone inquiry ("call to book").
• Lead Acquisition & Strategy
  • Multi-Channel Lead Generation: Manage, optimise, and scale our current organic and paid advertising channels to ensure a steady pipeline of high-value leads.
  • Strategic Partnerships: Explore, develop, and manage strategic B2B partnerships (with a particular focus on collaborating with luxury US companies) to expand our audience reach.
• Retention & Loyalty
  • Repeat Custom Strategy: Build and execute strategies aimed at increasing customer lifetime value and fostering repeat bookings.
  • Loyalty Program Development: Conceptualise and potentially launch a dedicated loyalty club tailored to high-net-worth travel clients.
• Data & Analytics
  • Data-Driven Decision Making: Routinely analyse marketing data, campaign performance, and customer behaviour to refine tactics and prove ROI.

Qualifications

• Data-First, but Personally Creative: Strong analytical mindset with a preference for performance metrics and conversion data over purely aesthetic design, while also bringing creative flair and innovative ideas.
• Proactive Remote Communicator: Exceptional communication skills necessary for a remote role, requiring a deliberate, proactive communication style.
• Lead Gen & Journey Expert: Understanding of marketing high-ticket, low-volume services that transition into high-touch, offline conversations ("call to book").
• Technical Familiarity: Comfortable working within WordPress environments.
• Industry Experience: Background in the luxury travel sector is highly helpful and a definite plus, but not essential for the right data-savvy marketer.

Requirements

• Strong analytical mindset.
• Exceptional communication skills for remote work.
• Experience in lead generation and customer journey mapping.
• Familiarity with WordPress.
• Experience in the luxury travel sector is a plus.

Benefits

• Salary: c £35,000 FTE
• Remote working