[Hiring] Marketing Manager @Dandy

Role Description

Dandy is transforming the massive and antiquated dental industry—an industry worth over $400B. We’re looking for a Marketing Manager to act as the strategic marketing lead for a region, partnering closely with the Regional General Manager to drive market growth, pipeline generation, and customer engagement.

In this role, you will:

• Own Regional Marketing Strategy: Develop and execute the regional marketing strategy to drive awareness, pipeline generation, customer acquisition, and market penetration within your territory.
• Localise Positioning & Messaging: Adapt global messaging, campaigns, and value propositions to ensure relevance for regional customer segments, market dynamics, and competitive landscapes.
• Drive Cross-Functional Alignment: Serve as the connective tissue between the regional market and central marketing organization - ensuring global initiatives are effectively localized while regional insights shape broader company strategy.
• Partner with Regional Sales & Account Management Teams: Develop market-specific enablement materials and highlight local customer proof points to drive customer acquisition & share of wallet expansion.
• Lead Regional Campaign Planning & Execution: Define regional campaign priorities and partner with central marketing teams to execute integrated programs across paid media, lifecycle marketing, web, content, and outbound channels.
• Support Regional Events & Field Marketing: Partner with central events teams to plan and execute local marketing events to strengthen brand presence and generate pipeline.
• Act as the Voice of the Market: Surface regional insights, customer feedback, and competitive intelligence to influence broader marketing strategy, positioning, and campaign development.
• Execute and Optimize Programs: Partner with central marketing teams to execute high-impact regional marketing campaigns and programs, continuously measuring performance and optimizing for ROI.

Qualifications

• 6+ years of experience across demand generation, product marketing, field marketing, or generalist marketing roles
• Language requirements: Fluent English and native German
• Strong commercial acumen and experience aligning marketing strategy to pipeline and revenue outcomes
• Experience operating cross-functionally in fast-paced, matrixed organizations
• Ability to balance strategic thinking with hands-on execution
• Strong communication and stakeholder management skills, including experience partnering with senior sales or regional leadership
• Experience supporting or executing local events, field marketing initiatives, or customer activations
• Analytical mindset with experience using performance data to drive optimization and decision-making
• Proven ability to manage multiple priorities and influence outcomes across distributed teams

Requirements

• Bonus Points For:
• Experience supporting both SMB and Enterprise go-to-market motions
• Background in multi-region or localized marketing strategy
• Experience partnering closely with sales leadership or regional GMs
• Familiarity with direct response, lifecycle, and multi-channel demand generation programs
• Experience in high-growth environments
• Experience in the healthcare industry and/or medical marketing

Benefits

• Comprehensive and inclusive benefits tailored to each country where we operate
• Healthcare, dental, and mental health support
• Parental planning resources
• Retirement savings options
• Generous paid time off

Company Description

Dandy is proud to be an equal-opportunity employer. We are committed to building a diverse and inclusive culture that celebrates authenticity to win as one. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, protected veteran status, citizenship or immigration status, or any other legally protected characteristics.

Dandy also fully complies with the Americans with Disabilities Act (ADA). We are dedicated to embracing challenges and creating an accessible, inclusive workplace for all individuals.