[Hiring] Marketing Manager @Hooli

Role Description

We're looking for a Marketing Manager to own integrated marketing programs for our mid-market segment. You'll lead a team of 4–5 across demand generation, content, product marketing, and marketing operations, and you'll partner closely with Sales, Product, and RevOps to turn marketing into a predictable pipeline engine.

Key Responsibilities

• Lead and develop a team of 4–5 marketers; coach individual contributors and hire as the team grows
• Own quarterly and annual marketing plans, including pipeline targets and budget allocation (~$2M annually)
• Drive demand generation across paid, content, webinars, events, and ABM motions
• Partner with Product Marketing on positioning, messaging, and GTM for new releases (3–5 launches per year)
• Own marketing-sourced and marketing-influenced pipeline targets in partnership with Sales leadership
• Build the analytics and reporting cadence: campaign performance, funnel health, and ROI by program
• Manage agency partners (paid media, content, PR) and vendor relationships
• Present marketing performance to executive team and board

Qualifications

• 7+ years of B2B marketing experience, ideally in SaaS
• 2+ years managing a team of marketers (direct reports)
• Strong demand-generation foundation: paid acquisition, ABM, webinars, email nurtures
• Experience with marketing automation (Marketo or HubSpot) and Salesforce
• Proven track record of hitting pipeline targets and partnering effectively with Sales
• Comfortable with marketing analytics (GA4, Looker, attribution tools like Bizible/6sense)
• Excellent written and verbal communication; comfortable presenting to executives
• Bachelor's degree

Nice to have

• Experience launching products in a category-defining or AI/ML space
• Background working with mid-market or enterprise sales motions
• Experience scaling marketing at companies between $20M–$100M ARR