[Hiring] Marketing Manager @Liftoff

Role Description

Liftoff is looking for a Marketing Manager to own the strategy and execution of regional marketing programs across events, content, and campaigns in the Americas. You will plan and deliver Liftoff’s conference presence, owned events, and regional activations while also contributing to content and digital programs that drive pipeline, brand visibility, and customer engagement.

The ideal candidate is a hands-on marketer who combines strong event management instincts with creative strategy and a data-driven mindset. You are comfortable operating across multiple channels and working with global counterparts to tailor programs for different markets. You bring an AI-forward approach to your work, using AI tools and workflows to move faster, produce stronger outputs, and continuously improve how marketing gets done. You understand what it takes to market to marketers in a competitive adtech landscape and can articulate why a differentiated approach matters.

Responsibilities:

• Own the end-to-end strategy, planning, and execution of Liftoff’s AMER event program, including industry conferences, sponsorships, and owned customer events such as summits, executive dinners, and roundtables.
• Tailor event and campaign approaches for different audiences, verticals, and regional contexts, applying lessons learned to continuously refine the playbook.
• Develop and execute multi-channel marketing campaigns that integrate events, email, content, webinars, and digital tactics to drive engagement with prospects, customers, and partners.
• Collaborate with the content and communications team to produce high-quality thought leadership, blog posts, case studies, and event-related content that positions Liftoff as an industry leader.
• Work cross-functionally with Revenue, Product Marketing, Brand, and regional marketing teams (EMEA, APAC) to align programs with sales priorities and business objectives.
• Act as a strategic partner to the Revenue team, maintaining tight alignment with sales priorities, pipeline goals, and account focus to ensure marketing programs directly support key company initiatives.
• Build and manage partner co-marketing programs and relationships that create mutual value and extend Liftoff’s reach.
• Track and analyze marketing KPIs, including generated and influenced revenue, engaged accounts, opportunity creation, and qualitative feedback from revenue teams, to measure impact and inform planning.
• Manage event and campaign budgets, vendor relationships, and timelines with strong project management rigor.
• Apply AI tools and workflows across your day-to-day work to increase efficiency, improve content quality, and surface insights from campaign data.
• Stay informed about competitors, industry trends, and emerging marketing tactics to ensure Liftoff’s programs stand out in a crowded market.

Qualifications

• 5+ years of B2B marketing experience with a focus on events, content, and campaign execution, ideally in adtech, mobile, or high-tech SaaS.
• Proven event management expertise across the full lifecycle: strategy, logistics, vendor management, on-site execution, and post-event analysis.
• Holistic marketing acumen with a strong understanding of how events, content, digital, and partner channels work together to achieve business objectives.
• Data-driven mindset with experience tracking and analyzing marketing KPIs (pipeline contribution, engaged accounts, opportunity influence) and qualitative feedback.
• Technical proficiency and ability to be self-sufficient with tools like Salesforce, HubSpot, Splash (or similar event platforms), WordPress, and project management tools such as Asana or Jira.
• Partner marketing experience with a track record of building productive co-marketing relationships and programs.
• AI fluency and a demonstrated habit of using AI tools (e.g., LLMs, automation, analytics) to improve marketing workflows, content production, or campaign performance.
• Creative, competitive instincts with the ability to help Liftoff stand out.
• Excellent communication and collaboration skills with experience working cross-functionally alongside revenue, design, and product teams.
• Willingness to travel for events and team gatherings.

Requirements

• Experience in the mobile app or programmatic advertising ecosystem.
• Experience working on global marketing teams and adapting programs across regions and cultures.
• Background in building or contributing to thought leadership programs (reports, webinars, podcasts).

Travel Expectations

We offer several opportunities for in-person team gatherings, including but not limited to project meetings, regional meetups, and company-wide events. We expect our employees to attend these gatherings at least once per quarter. These gatherings provide essential opportunities for collaboration, communication, and team building.

Compensation

Liftoff offers all employees a full compensation package that includes equity and health/vision/dental benefits associated with your country of residence. This position has a Base salary as well as a bonus component which will vary based on the skills and level of experience.

• SF Bay Area, NYC, Los Angeles/Orange County, Seattle: $113,000 to $133,000
• All other CA cities, Portland, All other WA cities, Denver, Austin, Boston: $103,000 to $122,000
• All other cities and towns in our approved states: $97,000 to $114,000

Company Description

Liftoff offers a fast-paced, collaborative, and innovative work environment where employees are empowered to grow and make an impact. We’re shaping the future of the mobile app ecosystem—join us and help accelerate what’s next.

Liftoff’s compensation strategy includes competitive salaries, equity, and benefits designed to support employee well-being and performance. We benchmark compensation based on role, level, and location to ensure fairness and market alignment.

Liftoff is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants regardless of race, ethnicity, national origin, age, marital status, disability, sexual orientation, gender identity, religion, veteran status, or any other characteristic protected by applicable law.