[Hiring] Marketing Manager @Vesta Software Group

Role Description

We are looking for an enthusiastic, motivated Marketing Manager to join the team. The successful candidate will be good at managing their time whilst working on a range of marketing campaigns, generate awareness of new events, products and services; with a keen eye for design and the ability to work to deadlines. It is important that the candidate can work on their own initiative, well within the team, acting as a mentor to team members, while reporting directly to the Sales Director.

Job Responsibilities

• Key focus on lead generation and reporting against target.
• Executing effective lead generation campaigns to deliver the leads required to meet the annual sales target.
• Responsible for weekly, monthly and quarterly reporting.
• Develop strategies and tactics to drive leads and customer engagement/retention.
• Develop and deploy successful marketing campaigns and own their implementation from idea to execution.
• Experiment and measure with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
• Continual improvement and learning into new lead generation activities.
• Manage marketing team members day to day and assist with the campaigns they are working to deliver.
• Support integrated campaigns and communication activities.
• Managing performance: ability to track/monitor project process against plan.
• Strong analytical skills with the ability to report ROI and key marketing stats.
• Understanding of brand, marketing and communication principles, coupled with a strong commercial drive and the ability to deliver high-value marketing activities that deliver return on investment.
• Managing and creating content for the website.
• Creating and designing email marketing content that is in line with brand guidelines.
• Creating social media content and nurturing followers.
• Knowledge of search engine optimisation through content/keyword.
• Website performance monitoring.
• Communication plans for new product launches.
• Press releases for events, new products, and customer case studies.
• Liaise with other departments within the organisation to ensure effective implementation of marketing activities.

Qualifications

• Experience in B2B marketing.
• A proactive ‘can-do’ attitude.
• Has managed or mentored team members.
• Ability to use initiative and work autonomously.
• Excellent communication skills.
• Demonstrable creative ability.
• Strong organisational skills.
• Ability to multi-task and problem-solve.
• Ability to work to tight deadlines whilst maintaining a keen eye for detail.
• A basic understanding of integrated marketing operations.

Requirements

• Understanding of SalesForce or other CRM software.
• Successful candidates will have a proactive, optimistic, “can do”, solutions-driven approach that is both pragmatic and commercially viable.
• Excellent team player, with strong demonstrable evidence of influencing as well as the ability to forge strong internal and external working relationships.

Company Description

Jonas Software is a leading provider of enterprise management software solutions, serving a wide range of vertical markets including hospitality, healthcare, construction, education, personal care, fitness, leisure, moving and legal services, to name a few. Within these markets, Jonas is comprised of over 65 distinct brands, each a respected leader in its domain.

Jonas’ vision is to be the branded global leader across these verticals and to be recognized by customers and industry stakeholders as the trusted provider of “Software for Life.” We are committed to technology, product innovation, quality, and exceptional customer service.

Jonas Software supports over 60,000 customers in more than 30 countries. We employ over 6,000 skilled professionals, including industry experts and technology specialists. Across our broader network, we support a global workforce of more than 30,000 employees.

Headquartered in Canada, Jonas Software has a global footprint with offices around the world. We’re a 100% owned subsidiary of Constellation Software Inc., based in Toronto, publicly listed on the TSX (CSU.TO), and a member of the S&P/TSX 60 Index.