[Hiring] Marketing Manager @Machinify

Role Description

Machinify is looking for an ABM & Marketing Operations Manager to own the execution engine behind our demand generation and targeted outbound programs. This role reports to the Senior Demand Generation Manager — it is the connective tissue between marketing strategy, martech, and revenue outcomes.

You will be the hands-on builder and systems owner for HubSpot, the architect of our ABM programs, and the person who ensures every campaign we run is measurable, attributable, and tightly aligned to pipeline.

What you’ll do

• ABM Programs:
  • Partner with Sales to design and operationalize ABM programs at 1:1, 1:few, and 1:many levels
  • Own account research, tiering, scoring, engagement tracking, and reporting for target account lists
  • Build ABM email ops: segmented sequences, behavioral triggers, and handoff workflows
  • Ensure ABM programs are measurable, repeatable, and directly tied to revenue goals
  • Support ABM platform evaluation and implementation (6Sense, Demandbase, or similar)
• HubSpot & Marketing Automation:
  • Build and own all HubSpot infrastructure: email sequences, workflows, forms, campaign reporting, and assist in building lead generating landing pages
  • Design and maintain lead scoring, routing, and lifecycle frameworks that reflect real buying behavior
  • Own multi-touch attribution models accurate for long B2B sales cycles
  • Establish and enforce campaign setup standards: naming conventions, UTM tracking architecture, data hygiene, and reporting consistency across all channels
  • Ensure DMARC/SPF/DKIM compliance and CAN-SPAM standards on all email sends
• Data & Reporting:
  • Create clear frameworks for channel performance, campaign effectiveness, and incremental pipeline and revenue impact
  • Build and maintain executive-ready dashboards that tie marketing activity to pipeline, ARR, CAC, and ROI
  • Set up campaign infrastructure for all active demand gen initiatives and configure conversion tracking (GTM, pixel verification, form submissions, Salesforce sync)
  • Own Google Analytics configuration, goal tracking, and cross-channel attribution reporting

Qualifications

• 3–6 years in demand generation, marketing operations, or revenue marketing in a B2B SaaS environment
• Hands-on expertise in marketing automation platforms (HubSpot strongly preferred) — workflows, sequences, reporting, lifecycle stages, campaign objects, and integrations
• Working knowledge of Salesforce — campaign attribution, contact/opportunity tagging, and basic reporting
• Proven experience building and executing ABM programs
• Experience with multi-touch attribution, UTM architecture, and campaign measurement
• High operational discipline — you build clean, documented systems that other people can actually use
• Strong analytical skills, communication ability, and proven success partnering cross-functionally across Marketing, Sales, RevOps, and Finance

Nice to have

• Experience with ABM platforms such as Demandbase or 6Sense
• Familiarity with intent data tools and enrichment platforms (ZoomInfo, Clearbit, etc.)
• Proficiency in Google Analytics (GA4) and experience with email marketing operations or paid media operations (LinkedIn, Google Ads)
• Experience supporting healthcare technology or enterprise SaaS with complex, multi-stakeholder sales cycles
• Background in paid media execution — LinkedIn, Google Ads, or programmatic display

Benefits

• Work from anywhere in the US! Machinify is digital-first.
• Top Medical/Dental/Vision offerings
• FSA/HSA
• Tuition reimbursement
• Competitive salary, 401(k) with company match
• Additional health and wellness benefits and perks
• Flexible and trusting environment where you’ll feel empowered to do your best work