[Hiring] Marketing Manager @California Institute of Applied Technology

Role Description

California Institute of Applied Technology (CIAT) is seeking a strategic, organized, and people-focused Marketing Manager to join our growing marketing team. This role is critical in creating structure, accountability, and momentum across marketing initiatives while directly managing a team of marketing specialists and coordinators. The Marketing Manager will be responsible for overseeing day-to-day marketing operations, ensuring projects move forward efficiently, and aligning team efforts with departmental and institutional goals. The ideal candidate is both a strong project manager and an effective people leader, someone who can prioritize competing initiatives, motivate a team, and actively coach and develop team members to grow their skills and careers.

• Lead, manage, and support a growing marketing team across key functions including email, social media, SEO, paid advertising, content, and partnerships.
• Oversee the day-to-day workflow of the marketing team, ensuring projects, campaigns, and deliverables are completed on time and aligned with priorities.
• Develop and maintain project timelines, task management systems, and team accountability processes.
• Act as the primary point of coordination between marketing team members, the Director of Marketing, and other CIAT department leaders.
• Collaborate closely with the Creative Manager to align messaging, creative assets, and campaign execution across all channels.
• Oversee the execution of integrated marketing campaigns across digital, social, email, partnerships, and events.
• Monitor team bandwidth and proactively adjust priorities and resources to meet business needs.
• Provide ongoing coaching, mentorship, and professional development support to direct reports.
• Conduct regular 1:1 meetings, performance check-ins, and career development planning with team members.
• Foster a positive, motivated, and high-performing team culture focused on continuous improvement and accountability.
• Ensure consistency in brand voice, messaging, and execution across all marketing initiatives.
• Support the development and implementation of marketing processes, workflows, and best practices.
• Assist in intake, prioritization, and planning of internal marketing requests across departments.
• Track and report on campaign performance, team productivity, and key marketing metrics.
• Identify opportunities for optimization, efficiency, and innovation across marketing channels and operations.
• Collaborate cross-functionally with admissions, career services, academics, and leadership teams.
• Ensure all marketing activities adhere to CIAT’s compliance requirements, including Federal, State, accreditation, and institutional policies.
• Partner with HR to coach and counsel employees as needed.
• Provide professional development and growth opportunities for employees.
• Manage and enforce timekeeping policies to ensure accuracy and timely processing of employee timecards.
• Conduct timely, accurate, and fair performance reviews, free from bias.
• Ensure a safe, secure, and ethical work environment.
• Follow communication guidelines to ensure high levels of customer satisfaction and professionalism.
• Embody CIAT’s mission, vision, purpose, and values.

Qualifications

• Bachelor's degree in marketing, business, communications, or a related field preferred.
• Minimum 5 years of experience in marketing, with at least 2-3 years managing multiple direct reports.
• Proven experience leading cross-functional marketing initiatives and managing multiple projects simultaneously.
• Strong leadership and team development skills, with a passion for coaching and mentoring others.
• Excellent organizational and project management skills with high attention to detail.
• Strong analytical mindset with the ability to interpret data and drive actionable insights.
• Outstanding written and verbal communication skills.
• Ability to prioritize and adapt in a fast-paced, evolving environment.
• Experience with digital marketing channels including SEO, paid media, social media, and email marketing preferred.
• Proficiency in MS Office Suite (Outlook, Word, Excel, PowerPoint) and marketing/project management tools.
• Willingness to work outside of standard business hours when necessary to meet business needs and deadlines.
• Ability to work collaboratively with colleagues, academic departments, and administration to support student success, achieve institutional goals and contribute to a positive and inclusive culture.
• This position requires occasional travel to support in-person events and organizational initiatives.
• This position may involve event coordination responsibilities, including tasks that require physical activity such as setup, breakdown, and on-site support.
• Able to handle sensitive information with a high degree of confidentiality.
• Possess high ethical standards, being an example of professionalism to others.
• Must be able to embody CIAT’s mission, vision, purpose and values.

Requirements

• This is a full-time position. Days and hours of work are Monday through Friday. Occasional weekend and evening hours may be required.
• This position manages multiple functional roles within the Marketing Department and is responsible for the performance, development, and day-to-day oversight of the marketing team.
• This is a remote position. Work must be conducted in locations that have been approved by the company. Company authorization is necessary for relocation or work from other locations, even if temporarily.

Benefits

• The salary range for the Marketing Manager is $80,000 to $95,000 yearly/DOE. We base salary offers on a variety of considerations, such as education, experience, equity and other business and organizational needs.