[Hiring] Marketing Manager @Maker Lab

Role Description

As Marketing Manager, you will drive operational excellence for web platforms in Asia-Pacific. You will lead the lifecycle of web initiatives—from business cases to technical implementation—working with global stakeholders and local teams to deliver high-impact digital experiences.

• Lead the end-to-end execution of web launches, encompassing A/B testing frameworks and Business-as-Usual (BAU) architectural updates.
• Orchestrate bug tracking and resolution via our client's internal proprietary tool for analysing bugs, managing the technical interface with development teams to ensure asset integrity and quality assurance during staging.
• Govern the web review process and decision-making architecture, ensuring strict adherence to global protocols for all new digital deployments.
• Manage global localisation workstreams, collaborating with regional PMMs to optimise cultural relevance and linguistic precision across diverse markets.
• Leverage Google Analytics and advanced dashboarding tools to monitor platform health, analyse user engagement (CTA performance, scroll depth), and quantify revenue impact.
• Analyse A/B testing outcomes to evaluate statistical significance and optimise conversion metrics against regional benchmarks.
• Synthesise regional performance data for executive reporting, contributing to internal strategic forums and stakeholder presentations.
• Coordinate the lifecycle management of Toll-Free Numbers (TFNs) across integrated media channels, including acquisition and deprecation.
• Execute monthly TFN audits and lead-quality reconciliation against CRM data to ensure operational compliance and inventory accuracy.
• Serve as the strategic link between regional stakeholders and Global Telemanagement to resolve connectivity and lead attribution challenges.
• Publish case studies and editorial content to web platforms via the central content management system.

Qualifications

• BA/BS degree or equivalent experience
• 7+ years of experience in marketing management
• Experience with Google Analytics, GTM, and project management software (Asana preferred)
• Proven ability to navigate a matrixed organisation, managing expectations between Global leads and Local market heads
• Strong attention to detail, especially regarding technical filing (Buganizer) and data auditing
• Proven success in managing complex web updates and testing schedules with precision
• Accuracy of TFN tracking and campaign attribution in SFDC/MMR
• Smooth coordination of localisation and A/B testing across the 7+ APAC priority markets
• Exceptional verbal and written English communication and presentation skills

Company Description

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.