[Hiring] Marketing Manager @Beacon Software

Role Description

SnailWorks is the leading direct mail tracking and analytics platform, serving political campaigns, insurance companies, and direct mail operations nationwide. We were acquired by Beacon Software in 2025 and are entering a growth phase with new investment in go-to-market capabilities.

We are hiring a Marketing Manager to own and build our demand generation engine. This is not a maintenance role. You will design, execute, and measure marketing programs across multiple channels, run experiments to find what works, and scale what does. You will be the connective tissue between our sales team, our content advisors, and our customers.

What You Will Own

• Channel Strategy and Experimentation
  • Conferences and Trade Shows: Plan, execute, and measure ROI for industry events. Own booth logistics, staff coordination, speaking opportunity development, and post-event lead follow-up.
  • Paid Search (SEM/PPC): Build and optimize paid search campaigns targeting direct mail operators, political consultants, and insurance marketers. Manage budget allocation and report on cost-per-lead and conversion.
  • Email Marketing: Own the email program end-to-end: newsletters, product announcements, nurture sequences, and re-engagement campaigns. Grow the subscriber base and improve engagement metrics.
  • Direct Mail: Develop direct mail campaigns that showcase our own platform. We should be our own best case study.
  • LinkedIn: Build our company presence and run targeted campaigns reaching decision-makers in our core verticals.
  • Industry Publications: Identify and place content in trade publications and industry outlets. Coordinate contributed articles, sponsored content, and advertising.
• Content and Thought Leadership Support
  • Work closely with our industry advisor to develop and distribute thought leadership content, including:
  • Webinar planning, promotion, and production
  • Conference presentation materials and talking points
  • Newsletter content and distribution
  • Blog posts and industry commentary
  • Case studies and customer success stories
• Sales Enablement
  • Develop and maintain sales collateral: one-pagers, pitch decks, competitive battlecards, and product sheets
  • Coordinate marketing and sales efforts to ensure consistent messaging and lead handoff
  • Support the sales team with presentation materials and client-facing documents
• Digital Presence
  • Manage website content updates and landing pages
  • Maintain and optimize the company's digital footprint across all channels
  • Coordinate with outside marketing agency on creative and technical needs
• Analytics and Reporting
  • Track and report on campaign performance across all channels with clear ROI metrics
  • Manage the marketing budget, allocating spend based on experiment results and channel performance
  • Build dashboards and regular reporting for leadership on lead generation, pipeline contribution, and marketing efficiency

Qualifications

• 3-5 years of B2B marketing experience, ideally in SaaS or technology
• Hands-on experience running paid search campaigns (Google Ads or similar)
• Demonstrated ability to manage multi-channel marketing programs and budgets
• Strong writing and content development skills
• Experience with email marketing platforms and marketing automation
• Analytical mindset: you make decisions with data, not gut feel
• Self-starter comfortable working remotely with a small team
• Willingness to travel periodically for conferences and on-site collaboration

Requirements

• Experience in the direct mail, printing, or postal industry
• Familiarity with CRM platforms (Zoho or similar)
• Trade show and event management experience
• Experience working with external marketing agencies

Benefits

• Base Salary: $80,000 – $90,000 annually, commensurate with experience.
• Health Insurance: Group health plan with employer contribution. Medical, dental, and vision coverage available for employees and eligible dependents.
• Life Insurance: Company-funded life insurance with the option to purchase additional coverage.
• Disability Insurance: Short-term and long-term disability coverage.
• 401(k) Retirement Plan: Company matches $0.50 for every $1.00 you contribute, up to 6% of your contribution (capped at 3% of annual earnings).
• Paid Vacation: 80 hours per year to start, increasing to 104 hours after 3 years and 120 hours after 5 years.
• Personal Leave: Accrued at 2.15 hours per pay period for exempt employees.
• Paid Holidays: 7 company holidays including New Year’s Day, Presidents’ Day, Memorial Day, Independence Day, Labor Day, Thanksgiving, and Christmas.