Role Description
This position in the Marketing department at Lyons Magnus involves traditional marketing functions with the objective to successfully assist in developing, coordinating, and implementing the company’s strategic marketing plan.
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Collaborate with senior management to develop and execute marketing strategies that align with the Company’s goals and objectives
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Manage point of sale materials and custom marketing materials including presentations, brochures, and product sheets
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Collaborate with sales team for strategic customer meetings/projects
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Plan and oversee the implementation of marketing campaigns across various channels (digital, print, social media, etc.)
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Use data-driven insights to make informed decisions and optimize future marketing strategies
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Monitor perception and position of Lyons brand and product portfolio
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Manage the development and design process of product labels
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Prepare and present regular reports on marketing results and effectiveness to senior management
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Provide design direction and collaborate with graphic designer throughout the entire creative process
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Stay current with industry trends, consumer insights, and competitor activity
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Support sales team with food shows, conferences, and ad hoc needs as necessary
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Collaborate with cross-functional teams, including Sales, Commercial Operations, Research and Development, and Regulatory
Qualifications
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Bachelor’s degree from an accredited university, preferably in Marketing or Business Administration
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Minimum of five (5) years of marketing experience
Requirements
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A proven track record of project management, exceptional organization, and time management
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Strong communication skills, both written and verbal
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Demonstrated ability to work with cross-functional teams
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Strong writing skills exercising judgment in content, format, and grammar
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Proficient in programs including Microsoft Word, Excel, PowerPoint, and Outlook and eager to learn others, including SharePoint, Canva, Salesforce, PowerBI
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Skilled at using various resources to recognize and summarize consumer trends
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Demonstrated passion to “Get It Done” to delight our customers, consumers, and communities
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Accomplished collaborator with colleagues in a positive and constructive manner to maintain a professional relationship
Benefits
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Comprehensive benefits plan that includes Health, Dental Insurance, Life Insurance, Long Term Disability, Sec. 125, 401(k) plan, and more