Role Description
The Marketing Manager will develop and oversee the implementation of the business marketing strategy and product marketing in accordance with the companyβs overall goals and values that boost brand awareness and drive growth.
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Develop effective product positioning strategies
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Compose relevant messaging that highlights product value propositions
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Design effective programs, product launches, and events that reach the business unitβs target audience
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Engage corporate communications, events, and marketing operations teams
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Provide clear briefs for the creation, production, and dissemination of marketing collateral
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Collaborate with the VP of Strategic Marketing and other business unit marketing managers
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Ensure achievement of communications and marketing mission, goals, and financial objectives
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Implement evaluation systems related to these goals and objectives and report progress
Qualifications
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Bachelor's degree in Business Administration or Marketing preferred
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A minimum of 10+ years previous experience in Marketing with progressive leadership responsibilities preferably in the industrial or manufacturing sector
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Strong business acumen and insight into larger business goals and objectives
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Proven ability to create, write and edit compelling marketing content
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Excellent communication and interpersonal skills
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Past experience with managing a team, setting goals and priorities, and providing coaching and career mentoring
Requirements
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Demonstrates proficiency in Microsoft Office applications and other marketing platforms as required
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Applies tools and processes to successfully manage budget
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Assesses work activities and allocates resources appropriately
Benefits
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Comprehensive medical, dental, and vision coverage
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Flexible hours and alternative work arrangements
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401K plan with company match
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Company-paid short and long-term disability insurance
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Generous paid time off and personal days
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Robust employee wellness program
Compensation
The position offers a competitive base salary ranging from $100,000 to $140,000. Actual base salaries will vary based on factors such as location, relevant experience, and performance. This role is also eligible for an annual incentive plan.