[Hiring] Marketing Manager @AptDeco

What You’ll Do

Campaign Strategy & Execution

• Plan and manage end-to-end marketing campaigns that drive brand awareness, conversions and/or tell the story of the brand.
• Determine channel mix and coordinate execution across social, email, paid, partnerships, and owned content.
• Build project plans, timelines, and briefs in collaboration with cross-functional teams.

Content & Social Media

• Own the overall content strategy: what messages, formats, and stories we share—and on which channels.
• Oversee the social media calendar and collaborate with in-house or freelance creators to produce high-impact content for TikTok, Instagram, YouTube Shorts, Pinterest, Substack, etc
• Ensure content is aligned with brand voice, marketplace positioning, and business priorities.
• Monitor trends and adapt content to keep AptDeco culturally relevant.

Influencer & Creator Partnerships

• Build and manage influencer programs that support acquisition and brand awareness.
• Identify, negotiate, and onboard creators; coordinate briefs and deliverables.
• Track performance, optimize partnerships, and scale what works.

Growth & Channel Experimentation

• Test new channels (UGC, podcasts, affiliates, partnerships, new social platforms).
• Run A/B tests on creative, messaging, or landing pages to improve conversion and engagement.
• Collaborate with paid media partners or internal teams to align content with performance goals.

Analytics & Reporting

• Own weekly and monthly marketing reporting across social, content performance, influencers, and campaigns.
• Evaluate channel performance, engagement, and acquisition metrics to identify insights and opportunities.
• Recommend data-backed improvements to enhance reach, efficiency, and ROI.

Who You'll work with

• You'll work most often with the CMO, Graphic Designer and Marketing Assistant
• Partner with Product, Operations, Engineering and Customer Support teams to understand customer needs and translate them into effective messaging.

You’re a Great Fit If You Are:

• A proactive problem-solver who owns projects end-to-end
• A creative marketer who understands social-first storytelling
• Analytical and comfortable interpreting data to drive decisions
• Highly organized with strong project management skills
• Excited about marketplaces, commerce, sustainability, logistics, and/or interior design
• Comfortable in a fast-paced, scrappy, startup environment

Qualifications

• A track record and experience with achieving significant impact is a must
• 4–7+ years of experience in digital marketing, content marketing, growth marketing, or integrated marketing
• Ability to thrive in a fast-paced, entrepreneurial environment with a bias for action
• Experience managing social channels and/or working with influencers
• Strong understanding of short-form video and creator ecosystems
• Ability to analyze and report on marketing performance metrics
• Excellent written and verbal communication skills
• Experience with tools like Meta/TikTok platforms, CRM/email tools, and project management systems
• Strong creative instincts paired with an obsession for measuring results and understanding what resonates with customers.
• Experience working with Influencers
• Marketplace or e-commerce experience is a plus
• Startup experience is a huge plus

Why Join AptDeco

• Play a pivotal role in shaping a brand that is redefining furniture resale and sustainable living.
• Opportunity to create work that drives cultural relevance and tangible business impact.
• Join a passionate, mission-driven team dedicated to making furniture buying and selling easier, safer, and greener.