[Hiring] Marketing Lead (Growth & Organic Strategy) @Remote Recruitment

Role Description

We are working with a well-established UK-based fintech business that has built a strong reputation through organic growth and inbound marketing. With a solid foundation in place, they are now entering an exciting phase of expansion and are looking for a Marketing Lead to take full ownership of their marketing function. This is a high-impact role suited to someone who thrives in autonomy, combines strategic thinking with hands-on execution, and is motivated by driving measurable growth. You will work directly with senior leadership to shape marketing direction, test new channels, and build scalable systems that support long-term success.

Responsibilities

• Organic Growth & SEO (Core Focus)
  • Own and evolve the organic acquisition strategy across SEO, content, and community channels
  • Develop strategies that incorporate both traditional search and AI-driven discovery (e.g. LLM optimisation, AI search platforms)
  • Execute geo-targeted SEO initiatives across key international markets
  • Continuously test and optimise new organic growth channels including forums, social platforms, and community engagement
  • Monitor performance using tools such as GA4, Search Console, and SEO platforms
• Content Strategy & Execution
  • Develop and lead content strategy tailored to niche customer segments
  • Produce high-quality written content for digital platforms
  • Repurpose content across multiple formats and channels (blogs, social, email, video scripts)
  • Manage freelancers and external contributors where required
• Social Media & Community Building
  • Shape and execute multi-platform social strategies
  • Adapt messaging for different audience segments and customer profiles
  • Build authentic engagement within relevant communities and platforms
• Growth & Partnerships
  • Optimise referral and partner-driven growth initiatives
  • Identify and onboard strategic partners and introducers
  • Design and implement scalable growth loops and acquisition frameworks
• AI & Marketing Systems
  • Leverage AI tools to enhance productivity, research, and campaign execution
  • Build repeatable marketing systems and workflows
  • Implement tracking, attribution, and performance measurement frameworks
  • Develop and manage CRM and marketing automation processes
  • Grow and maintain first-party data assets

Qualifications

• 4–7+ years’ experience in a marketing or growth-focused role
• Proven track record of driving organic growth and SEO performance
• Strong content creation and copywriting ability
• Demonstrated ability to balance strategy with hands-on delivery
• Experience using AI tools to enhance marketing workflows
• Data-driven mindset with experience using analytics tools (e.g. GA4)
• Ability to work independently and manage ambiguity effectively
• Excellent English communication skills
• Reliable internet connection and suitable home working setup
• Ability to work UK-aligned hours

Requirements

• Experience in fintech, financial services, or payments (Desirable)
• Exposure to international or multi-market marketing (Desirable)
• Familiarity with SEO tools such as Ahrefs or SEMrush (Desirable)
• Experience with CRM platforms and marketing automation (Desirable)
• Understanding of referral programmes and growth loops (Desirable)