[Hiring] Marketing Lead @Acquisition.com

Role Description

The Marketing Lead, ACQ RE exists to build and run the paid funnel that raises capital into Acquisition.com's real estate vertical, from first ad impression to funded investor.

• ACQ RE raises capital through two motions, both owned by this role:
• Direct-to-raise paid funnel: ad to lead magnet to opt-in to booked call to nurture to a conversation with an investor relations rep.
• Deal-driven campaign: timed push to recent workshop attendees with deal deadlines as urgency.
• Target is $2M to $3M raised per campaign.
• This is a hands-on, solo-operator role. You own the full stack: media buying, copywriting, landing pages, email, CRM, automation, reporting, and the handoff into the IR team.
• The role reports to Caio Beleza and works day to day with the IR sales team, Legal/Compliance, and the Media team (for asset production).

Responsibilities

• Build and launch the direct-to-raise paid funnel end to end:
• Ads, lead magnet, opt-in page, thank-you page with a booked call, nurture sequences, and the Wealth Workshop downsell for prospects who do not invest.
• Plan and buy media on Meta, Google, and YouTube against the cost-per-dollar-raised target.
• Write and run every email sequence in the funnel:
• Opt-in confirmations, booked-call reminders, no-show follow-ups, unfunded-commitment nurture, and deal-driven campaign pushes to the existing audience.
• Own the marketing-to-IR handoff:
• Agree on a shared definition of a qualified lead, a booked call, a held call, a commitment, and funded capital with the IR sales manager.
• Pace lead volume to rep capacity.
• Build the pre-call sequence that lifts show rate and investor readiness.
• Route every public-facing claim through Legal/Compliance before it goes live.

Requirements

• Has built and run a paid funnel from ad to booked human call to closed revenue, and can show the numbers: spend, cost per acquisition, and the timeline to target CAC.
• Hands-on media buyer on Meta, Google, and YouTube who reads a CAC and LTV model.
• Writes ad copy, landing pages, and email sequences without a copywriter.
• Has run a funnel that hands off to a human sales team and owned the handoff metrics.
• Has marketed a regulated or high-scrutiny product and built the legal/compliance review step into the workflow.

Results

• Direct-to-raise funnel is live and booking calls into the IR team's calendar within the first 90 days.
• First deal-driven campaign runs against the existing audience within the first 90 days.
• Funnel dashboard is live with spend, opt-ins, calls booked, calls held, commitments, funded capital, cost per dollar raised, and CAC per investor, reported weekly by channel and campaign.
• Cost per dollar raised and CAC per investor are at or below target, and funded capital from the funnel grows month over month.
• Booked-to-funded rate rises as the marketing-to-IR handoff tightens.

Schedule

• Standard business hours with flexibility to align with the IR team and campaign deadlines.

Location

• Full-time, remote (international eligible, hired through an Employer of Record).

Compensation

• $180,000 base salary.
• The salary range may be inclusive of several levels that would be applicable to the position.

Benefits

• Flexible Unlimited Paid Time Off and Company-wide Holidays.
• Employer sponsored Medical, Dental, & Vision plans.
• $1,950 annual Employer HSA contribution.
• FSA options including dependent care.
• Employee assistance program and mental health resources.
• Employer match program for 401(k), eligible for both Traditional and Roth accounts.
• $1,200 annual wellness reimbursement through JOON that supports health, family care, pet care, fitness, and more!
• For local or visiting team members, enjoy access to a state of the art gym at our HQ in Las Vegas.

ACQ Core Values

• Competitive Greatness: Be at your best when your best is needed.
• Sincere Candor: Have the self-awareness to accurately perceive and communicate hard truths.
• Unimpeachable Character: Be the type of person with whom people are always proud to associate.