[Hiring] Marketing & Growth Specialist @Hunt St

Role Description

Looking for Philippines-based candidates.

Job Role: Marketing & Growth Specialist

Compensation range: $1,800 AUD - $2,200 AUD / Monthly

Engagement type: Independent Contractor Agreement

Work Schedule: This role is expected to align with the AU business hours (approx. 9 AM - 5 PM, Monday to Friday) for collaboration, but as a contractor, you’ll have flexibility in how you manage your time.

This is a hands-on marketing execution role with opportunities to contribute ideas and take increasing ownership over time. Working closely with the team, you will turn marketing priorities into well-executed campaigns. The central purpose of this role is to help the company attract and convert new ideal-fit organisations, nurture longer-term opportunities, and generate repeat and expanded work from current and previous clients.

Key Responsibilities

• Coordinate and execute B2B marketing campaigns across LinkedIn, email, websites and other relevant digital channels.
• Create clear and engaging content, including LinkedIn posts, email campaigns, social media, website articles, landing-page copy and downloadable resources.
• Repurpose existing presentations, webinars, videos and thought leadership into useful marketing content.
• Maintain a practical marketing calendar and ensure agreed campaigns are delivered consistently and on time.
• Learn and apply the SmartCulture brand voice across all written and visual communications.
• Build and improve landing pages, lead magnets, email nurture sequences and marketing funnels.
• Support campaigns designed to attract organisations that fit SmartCulture's ideal-client profile.
• Develop thoughtful nurture activity for longer-term opportunities and prospects who are not yet ready to buy.
• Develop and manage campaigns that keep SmartCulture connected with current and previous clients.
• Identify opportunities for repeat bookings, additional programs and broader organisation-wide engagements.
• Create appropriate re-engagement campaigns for past clients and inactive opportunities.
• Maintain useful client segments and communication schedules in Pipedrive and Brevo.
• Work with the team to identify timely follow-up opportunities based on previous programs, client needs and emerging workplace priorities.
• Ensure client communications remain useful and relationship-focused rather than overly promotional.
• Help improve the journey from initial enquiry through to qualified opportunity.
• Maintain accurate marketing and lead data in Pipedrive.
• Build and improve workflows across Pipedrive, Brevo, PandaDoc and other systems.
• Create and/or design practical automations and integrations using Make or similar tools.
• Monitor workflows, troubleshoot issues and document important processes.
• Look for sensible ways to reduce manual administration and improve follow-up consistency.
• Create and update pages using WordPress and Elementor.
• Implement basic SEO, AI-search and website-conversion improvements.
• Support the creation, monitoring and ongoing optimisation of Google Ads campaigns and associated landing pages.
• Track campaign and funnel performance, including lead quality, not only clicks, reach or engagement.
• Prepare clear, concise reports that explain what is working, what is not and what should change.
• Create polished, on-brand graphics and marketing collateral using Canva or similar tools.
• Support basic video editing and short-form content creation using tools such as Descript.
• Maintain consistent branding, quality and professionalism across marketing channels.

Qualifications

• Demonstrated experience executing B2B marketing campaigns from planning through to launch and review.
• Excellent written English, grammar and copywriting skills, with the ability to write naturally for an Australian professional audience.
• Experience creating content for LinkedIn, email, social media, websites and landing pages.
• Experience building or managing marketing funnels, lead magnets and email nurture sequences.
• Confidence using email marketing platforms such as Brevo, Mailchimp, ActiveCampaign or HubSpot.
• Experience using CRM systems and managing lead data; Pipedrive experience is preferred.
• Experience with marketing automation platforms such as Make or similar.
• Working knowledge of WordPress and page builders such as Elementor.
• Working knowledge of SEO, website optimisation and marketing analytics.
• Experience creating professional graphics in Canva or similar software.
• Practical experience using AI tools such as ChatGPT or Claude to improve productivity while maintaining accuracy, originality and brand quality.
• Strong organisation and project-management skills, with the ability to manage priorities and work independently in a remote environment.
• A proactive mindset, strong attention to detail and genuine curiosity about new technology and better ways of working.

Highly Desirable

• Experience marketing professional services, consulting, workplace training or another trust-based B2B service.
• Experience supporting longer, multi-stakeholder B2B buying journeys.
• Experience creating, monitoring or optimising Google Ads campaigns.
• Strong visual-design capability and an eye for branding, layout and communication.
• Basic video-editing and short-form content experience, ideally using Descript.
• Experience with Adobe Creative Suite or similar design software.
• A qualification in marketing, communications or a related field; practical capability and results are more important than formal qualifications.

The Person We Are Looking For

• You may be a strong fit if you enjoy both creative marketing and the systems that make marketing work.
• Can take a clear brief, ask sensible questions and carry the work through to completion.
• Think about audience, lead quality and business outcomes, not just the volume of content produced.
• Are comfortable receiving feedback and refining your work.
• Communicate early when priorities are unclear or something is at risk.
• Use AI thoughtfully rather than relying on unedited, generic output.
• Enjoy working in a small team where your contribution is visible and important.

Work Arrangement & Expectations

This is a remote role that will be set up as an independent contractor engagement. To ensure alignment and transparency, successful candidates will be expected to:

• Disclose any existing ongoing roles or client work.
• Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”).