Role Description
The EMEA Marketing Advisor is an execution-focused role responsible for supporting and operationalizing marketing initiatives across EMEA for a B2B SaaS company. This role ensures marketing programs run efficiently, campaigns are executed effectively, and cross-functional teams remain aligned on marketing initiatives and performance.
The ideal candidate is highly organized, data-oriented, and comfortable working across marketing, sales, and operations teams. They will play a critical role in working with regional sales teams in EMEA on their specific requirements and coordinating with the greater marketing team to ensure:
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Campaign execution
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Webinar management
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Lead flow optimization
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Marketing-to-sales alignment
Responsibilities
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Collaborate with regional sales leaders to plan and execute EMEA go-to-market strategies
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Identify key verticals by geography and support localized campaigns using global marketing assets
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Act as the primary liaison between regional sales teams and the global marketing organization
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Coordinate integrated campaigns across digital channels including email, web, social, and paid media
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Manage webinars and virtual events, ensuring smooth execution and strong engagement
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Oversee day-to-day lead management processes, including lead routing, scoring validation, and lifecycle tracking
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Monitor and troubleshoot lead flow issues in partnership with marketing operations
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Use Salesforce to track campaigns, report on lead lifecycle and pipeline attribution, and ensure data accuracy
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Communicate campaign plans, program updates, and performance insights to sales stakeholders regularly
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Produce recurring reports on demand generation performance and regional insights to inform optimization efforts
Qualifications
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Bachelor’s degree in Marketing, Business, Communications, or a related field
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2–5 years of experience in B2B SaaS marketing, demand generation, or marketing operations
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Hands-on experience supporting digital campaigns, webinars, and/or events
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Working knowledge of Salesforce (SFDC) for campaign and lead reporting
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Experience with marketing automation platforms such as HubSpot, Marketo, or Pardot
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Strong project management skills with exceptional attention to detail
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Excellent communication skills and comfort working cross-functionally in a fast-paced environment
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A data-driven mindset with the ability to manage multiple priorities simultaneously
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Understanding of lead lifecycle management, funnel metrics, and campaign attribution
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Familiarity with UTM tracking and marketing analytics
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Experience supporting regional or international marketing teams
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Background working in high-growth SaaS or technology companies