[Hiring] Marketing & Events Specialist @Sonatype

Role Description

Sonatype is looking for a highly organized, creative, and detail-oriented Marketing & Events Specialist to support the execution of high-impact marketing programs and world-class events. This role is ideal for someone who thrives in a fast-paced environment and enjoys bringing campaigns and experiences to life, while also understanding how to measure success and optimize performance.

You’ll play a critical role in delivering memorable brand experiences, driving pipeline through events, and supporting cross-channel marketing campaigns.

What You’ll Do:

• Event Execution & Management
  • Plan and execute Sonatype’s presence at regional events
  • Coordinate logistics including booth setup, vendors, shipping, swag, and on-site execution
  • Support creative event experiences (games, activations, demos)
  • Manage timelines, budgets, and project plans for events
  • Partner with sales to ensure strong pre-event outreach and post-event follow-up
  • Support post-event follow-up coordination to maximize pipeline conversion
• Event Performance & Metrics
  • Track key event metrics such as leads captured and meetings booked onsite
  • Conversion of leads to opportunities and pipeline
  • Assist in building post-event recap reports with insights and recommendations
  • Work with marketing ops to ensure accurate lead tracking and campaign attribution in Salesforce
  • Identify opportunities to improve engagement, conversion rates, and overall event impact
• Social Media & Event Promotion
  • Support pre-event promotion through social media
  • Execute live event coverage (e.g., posting from the floor, highlighting booth activity, sharing key moments)
  • Draft and schedule posts across platforms such as LinkedIn and X (Twitter)
  • Capture and coordinate event content (photos, short videos, highlights) for real-time and post-event use
  • Track basic social performance metrics (engagement, impressions) tied to event campaigns
• Operational Excellence
  • Maintain event documentation, run-of-show plans, and checklists
  • Manage vendor relationships and contracts
  • Ensure brand consistency across all marketing and event touchpoints
  • Track inventory and manage marketing assets and swag

Qualifications

• 2+ years of experience in marketing, events, or field marketing
• Experience supporting trade shows, conferences, or corporate events
• Strong project management and organizational skills
• Ability to manage multiple projects simultaneously with attention to detail
• Excellent communication and collaboration skills
• Willingness to travel (~20–30%)

Requirements

• Experience in B2B tech or cybersecurity (Nice to Have)
• Familiarity with tools like Salesforce, HubSpot, or marketing automation platforms (Nice to Have)
• Experience working closely with sales teams on event-driven pipeline (Nice to Have)
• Creative mindset with an eye for experiential marketing (Nice to Have)

Benefits

• 2025 AI Compliance Solution of the Year - AI Breakthrough Awards
• 2025 DEVIES Award to our SBOM Manager new product for its innovation and impact in developer technology
• 2024 Industry Leader in Forrester-Wave for Software Composition Analysis (2024 Q4 report)
• 2023 Fast Company Best Places for Innovators
• 2023 Gartner's Magic Quadrant
• 2023 Software Report's Top 100 Software Companies
• 2023 BuiltIn Best Places to Work
• 2022 Frost & Sullivan Technology Innovation Leader Award
• 2022 PeerSpot Silver Peer Award in Software Composition Analysis
• 2022 Tech Ascension Best DevOps Security Solution Award
• 2022 NVCT Cyber Company of the Year
• Company Wellness Week - We shut down company operations for a week to enable all employees to pursue personal growth and enjoy a much-needed and deserved rest.
• Paid Volunteer Time Off (VTO)