[Hiring] Marketing Event Planner @United Biosource Corporation

Role Description

The Marketing Event Planner is a strategic, self-directed professional responsible for the end-to-end planning, execution, and optimization of UBC’s conference and event portfolio. We are looking for a seasoned professional who can independently manage a complex, high-volume events program and serve as the primary point of contact for conference-related activities across the organization. The Marketing Event Planner will evaluate event ROI, develop data-driven recommendations, and ensure that every conference activation supports UBC’s market positioning and growth goals.

• Own and continuously update the annual conference and event pipeline/calendar across all UBC business segments; track emerging venues and events and ensure Leadership and Sales have visibility into the collective opportunity.
• Evaluate event ROI using quantitative and qualitative metrics; make data-driven recommendations on which events to invest in, scale, or sunset.
• Manage all logistical elements for conferences, tradeshows, advisory boards, and corporate meetings, including booth design, vendor coordination, travel logistics, and on-site execution.
• Coordinate with internal stakeholders across Sales, Marketing, and business segment leadership to align messaging, booth staffing, and sales enablement materials for each event.
• Oversee relationships with event vendors, venues, and third-party suppliers; negotiate contracts and manage budgets to maximize value.
• Ensure compliance with applicable industry regulations and company policies for all events, particularly those involving healthcare professional engagement or promotional activities.
• Serve as the central point of contact for all event-related inquiries, building trust and streamlining communication with cross-functional teams.
• Collaborate with content and digital marketing teams to develop pre-event promotions, on-site materials, and post-event follow-up campaigns.
• Brief executives and sales teams ahead of conferences, providing competitive intelligence, talking points, and meeting schedules.
• Track and report on event performance against defined KPIs, including lead generation, attendee engagement, cost-per-lead, and post-event pipeline impact.
• Conduct post-event debriefs; capture learnings and optimization opportunities and translate them into actionable recommendations for future events.
• Develop and maintain standardized event playbooks, checklists, SOPs, and core materials (tools, decks, links, agendas) to enable consistent, efficient execution and collaboration with internal teams and SMEs.
• Proactively bring forward new ideas and differentiated participation recommendations (e.g., activations, thought leadership, giveaways) so UBC stands out as event formats and best practices evolve.
• Manage event marketing budget, invoice reconciliation, and expense tracking with transparency and accountability.

Qualifications

• Bachelor’s degree in Marketing, Communications, Hospitality Management, Business Administration, or related field.
• 5–7 years of event planning and management experience, with demonstrated ownership of a high-volume event portfolio (20+ events annually).
• Experience within the healthcare, life science, or regulated industries (B2B or B2C) preferred.
• Excellent organizational and project management skills with strong ability to manage many deliverables and timelines simultaneously to meet deadlines and stay on-budget.
• Must excel in fast-paced, entrepreneurial atmosphere and have a growth mindset to pivot quickly with new direction.
• Must take ownership and accountability to work autonomously and move work forward in a strategic, efficient manner.
• Natural ability for proactive outreach to various stakeholders and willingness to foster strong partnerships; demonstrated ability to build consensus across functions without direct authority.
• Must have strong communication and presentation skills with the ability to brief senior leadership and cross-functional teams.
• Strong budget management skills, including vendor negotiation, cost tracking, and ROI analysis.
• Experience with event management software (e.g., Cvent), project management platforms (e.g., Smartsheet, Wrike, Monday.com), and marketing automation tools (e.g., HubSpot).
• Knowledge of customer relationship management platform (i.e. Salesforce) a plus.
• CMP (Certified Meeting Professional) or CSEP (Certified Special Events Professional) certification a plus.
• Experience managing agency relationships related to event production or booth design a plus.
• Familiarity with hybrid and virtual event platforms and formats.
• Proficient with Microsoft Office, Canva, and project management tools.
• Inquisitive, curious, and ambitious mindset with a continuous-improvement orientation; proactively identifies new opportunities and brings forward recommendations to help UBC differentiate and stand out at each event.
• Travel up to 20% required, including occasional weekends for on-site event support.

Benefits

• Remote opportunities.
• Competitive salaries.
• Growth opportunities for promotion.
• 401K with company match.
• Tuition reimbursement.
• Flexible work environment.
• Discretionary PTO (Paid Time Off).
• Paid Holidays.
• Employee assistance programs.
• Medical, Dental, and vision coverage.
• HSA/FSA.
• Telemedicine (Virtual doctor appointments).
• Wellness program.
• Adoption assistance.
• Short term disability.
• Long term disability.
• Life insurance.
• Discount programs.