Role Description
The Marketing Event Operations Coordinator will report to the Sr. Director, Events + Experiences in Marketing. This role is responsible for the coordination of logistics and event activation for all lines of business. These events could be virtual, hybrid, or on-site. This role ensures flawless event activations while building scalable systems, processes, and tools that enable the team to operate efficiently and consistently across all event types.
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Collaborate with the extended marketing team, sales and account management, pre-plan + strategy team members.
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Manage relationships with multiple external vendors to meet schedules and manage deliverables for:
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Conference and promotional materials
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Trade show fulfillment
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Event structures (e.g., booths, signage, collateral)
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Giveaways, marketing content, and related campaign assets
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Work in close partnership with appointed teams to execute the organization’s conference and events calendar.
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Create and deliver a ROS project plan for each event, including:
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Pre and post event key deliverables
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Tactics, timelines, and measurable results
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Be the point of contact for set-up, troubleshooting, and breakdown during events (virtual or onsite).
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Track event budgets and ensure expenses are within allocated limits.
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Develop and document standard operating procedures (SOPs) for all event types.
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Create and maintain centralized project management systems.
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Align with marketing and sales teams’ direction and CRM platform capabilities to:
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Identify, maintain, and deliver quantitative and qualitative report updates and dashboards on conferences and events.
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Manage the events experience digital platform vendor relationship.
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Serve as the team’s liaison to find efficiencies and implement best practices for:
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Conference execution
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Audience alignment
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Lead generation campaign connection points
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Speaker plan content coordination
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Collateral, website and registration, and attendee experience improvements.
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Manage outside vendor relationships and internal partnerships for administrative needs, event logistics, and shipping materials.
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Work closely with the marketing team to ensure successful event administration and logistics before, during, and after events, including:
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Event registration
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Space/booth selection
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Space setup and breakdown
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Booth and/or collateral needs
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Signage, catering support, name tags, and vendor support.
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Manage to budget and internal approval process, including cross‐functional approvals from sales, product, client service, and legal teams when required.
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Other duties as assigned.
Qualifications
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3-5 years of experience in event planning, sales and marketing, project management, or comparable experience.
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Bachelor's degree in communications, marketing, or business preferred.
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Familiarity and use of AI tools and platforms for organizing, scaling, managing, and optimizing corporate event performance.
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Ability to proactively analyze, problem-solve, and make quick, sound decisions.
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Attention to detail and quality assurance.
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Strong verbal and written communication skills.
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An affinity for accuracy and efficiency.
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Proficiency in Microsoft Word, Outlook, PowerPoint, and Teams.
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An aptitude for prioritization and multi-tasking.
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Strong collaboration and project management skills.
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Experience with Salesforce CRM preferred.
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Strong organization skills with a drive to meet deadlines.
Requirements
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Ability to travel as or if needed.
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Occasionally lifts up to 25 pounds.
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Prolonged periods of sitting at a desk and working on a computer.
Benefits