[Hiring] Marketing Director, Motorsports & Outdoor Group @Bonnier LLC

Role Description

Bonnier's Motorsports & Outdoor Group is seeking a Marketing Director to lead integrated marketing efforts across a portfolio of leading consumer and trade events in the motorsports and outdoor categories. This is a hands-on leadership role combining strategic oversight with direct execution — driving attendance, exhibitor and sponsor lead generation, and brand growth through data-driven, omnichannel marketing strategies.

Qualifications

• 7+ years of experience in consumer marketing or experiential event marketing
• Proven track record driving event attendance growth and B2B lead generation
• Experience managing integrated campaigns across multiple channels
• Strong expertise in digital marketing — paid media, social, email, and web
• Proficiency in marketing analytics and performance tracking
• Hands-on experience with WordPress, Google Analytics, email marketing platforms, Adobe Creative Cloud, and Microsoft Office (PowerPoint proficiency required); graphic design skills a plus

Requirements

• Highly hands-on and execution-oriented, with strong attention to detail
• Thrives in a fast-paced, deadline-driven environment
• A strong cross-functional collaborator — comfortable working with sales, operations, and senior leadership
• Productive and self-directed in a remote work environment
• Background in motorsports, outdoor, or enthusiast categories is a plus

What You’ll Do

• Develop and execute omnichannel marketing plans to drive attendee, participant, exhibitor, and sponsor acquisition across all events
• Define audience segments, campaign calendars, and KPIs — ensuring timely delivery of all marketing initiatives
• Drive ticket sales and attendance growth through paid, owned, and earned channels
• Build and manage audience segmentation strategies to grow datasets and expand reach
• Cultivate partnerships with clubs, associations, and enthusiast groups to engage new participants
• Leverage social media to build brand affinity and convert audiences into attendees and participants
• Partner closely with sales and existing clients to support revenue generation through marketing-driven lead pipelines
• Own end-to-end campaign performance, including budget management, tracking, and reporting via Google Analytics
• Deliver regular pacing reports, attendance updates, and post-campaign insights to leadership
• Lead creative development, including campaign themes, messaging frameworks, and asset production
• Execute email marketing strategy, organic and paid social campaigns, and PR and media outreach
• Build and maintain event websites and landing pages
• Develop strategic partnerships to expand brand reach and audience
• Produce video content and drive community engagement initiatives
• Maintain a centralized asset library for marketing and sponsorship executions
• Develop and maintain sales collateral, media kits, sponsorship decks, and post-event reports
• Equip sales teams with marketing-driven insights and materials to support exhibitor and sponsor revenue
• Ensure full execution and fulfillment of all sponsorship deliverables
• Lead post-event analysis, including attendee and exhibitor surveys and campaign performance reviews
• Translate insights into actionable strategies to improve future events, support exhibitor renewals, and identify new business opportunities

Company Description

Bonnier is an outdoor adventure company that fuels passion for big-game fishing, motorsports, and hunting. Through its Motorsports & Outdoor Group, Bonnier engages more than one million outdoor enthusiasts annually via a nationwide series of experiential events — including the Sand Sports Super Show, Off-Road Expo, Open Season Sportsman's Expo, Street Machine Nationals, and professional watersports shows. Bonnier also owns The Marlin Group, the world’s largest big-game fishing network, publisher of Marlin Magazine, and operator of international big-game fishing tournaments. Bonnier is owned by Sweden-based Bonnier AB, a globally operating conglomerate with more than 200 years in publishing. Learn more at bonniercorp.com.