Role Description
Join Amgen’s Mission of Serving Patients. At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do.
The US Marketing Director, Cardiovascular will lead the development and execution of a wide range of strategic above brand initiatives in partnership with priority external stakeholders to help address gaps in LDL-C management throughout the healthcare ecosystem and further establish Amgen as a true leader in the CV space.
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Lead the development and implementation of the long-term vision and strategic roadmap for CV IMPACT.
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Design the execution of innovative initiatives and tactics in alignment with brand strategic imperatives.
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Ensure flawless execution of workstream programs, cross-stakeholder summits, communication campaigns, sponsorship pull-through, etc.
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Engage often with opinion leaders, patient and professional societies, institutional decision makers, and payers.
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Lead coordinated pull-through of key programs and above brand campaigns across functions and channels.
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Lead projects through the legal, regulatory, and medical review process.
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Manage program budgets and performance metric tracking to ensure success.
Qualifications
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Doctorate degree & 4 years of Marketing experience OR
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Master’s degree & 7 years of Marketing experience OR
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Bachelor’s degree & 9 years of Marketing experience.
Requirements
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MBA in marketing, healthcare management, or related field.
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Demonstrated track record of increasing responsibility within marketing, V&A, field sales or medical, corporate communications, etc.
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Experience in Cardiology or other specialty markets (clinical acumen is key to the success of this role).
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Understanding of healthcare quality measures and value-based care frameworks (e.g., MIPS, HEDIS, quality reporting programs) and their impact on cardiovascular care delivery.
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Demonstrated analytical skills and the ability to think strategically and solve problems.
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Demonstrated ability to collaborate and work cross-functionally to drive business results in a heavily matrixed, fast-paced environment.
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Strong leadership and ability to drive influence across partners to set direction, align work efforts, and ensure flawless execution.
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2+ years of experience in developing, executing, and measuring marketing campaigns for specialty products or significant experience promoting statins.
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Experience working closely with field sales organizations to implement marketing programs with measurable impact.
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Outstanding project management skills and experience managing multiple vendors and agency partners.
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Ability to effectively manage multiple competing priorities and ruthlessly prioritize.
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Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues.
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Excellent verbal and written communication skills.
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Experience developing and implementing clinical marketing programs.
Benefits
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Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts.
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A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan.
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Stock-based long-term incentives.
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Award-winning time-off plans and bi-annual company-wide shutdowns.
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Flexible work models, including remote work arrangements, where possible.