[Hiring] Marketing Data Analyst @Coalition

Role Description

As Marketing Data Analyst, you will own the analytical point of view on marketing performance across Coalition's insurance and security businesses. You will connect data from across the marketing and sales stack, explain what is driving results, and bring marketing leadership recommendations that change what we do next. This role is weighted toward insight over reporting.

• Funnel & Campaign Analysis: Run end-to-end analysis across both the insurance and security businesses, from awareness and demand capture through intent, pipeline, and closed revenue. Understand the different behaviors of the two funnels and identify where the funnel is leaking, which channels are carrying weight, and what should change.
• Insights & Recommendations: Provide data-backed recommendations to campaign managers, growth leads, and marketing leadership. This includes calls on what to repeat, what to cut, and where to move our collective marketing efforts.
• Data Synthesis: Pull together CRM, marketing automation, ad platform, web analytics, and sales engagement data to answer questions no existing dashboard can. Address messy data and escalate upstream data issues when necessary.
• Measurement Framework Design: Establish how we goal, measure, and optimize areas of marketing investment that do not yet have a consistent standard. Define metrics, set benchmarks, and align marketing and sales on definitions and priorities.
• Executive Reviews: Own the analytical narrative for the monthly CMO Data Review and the quarterly Marketing and GTM QBRs, determining what the story is and what leadership needs to see.
• Reporting & Dashboards: Design and maintain performance dashboards for weekly, monthly, and quarterly stakeholder reporting. Ensure metric definitions and tracking integrity are sound.
• Cross-Functional Collaboration: Serve as the primary liaison connecting Marketing with Data Engineering, Data Science, and Sales Operations to ensure data alignment, tracking integrity, and cohesive reporting.

Qualifications

• 5+ years of experience in B2B marketing analytics
• Experience with Looker
• Active usage and understanding of Salesforce, Marketo, Outreach, Chillipiper, Google Analytics, and Ad Platforms
• Deep understanding of B2B marketing funnels, attribution concepts, and performance metrics (CAC, LTV, conversion rates, pipeline velocity)
• Exceptional ability to verbally and visually communicate complex analytical findings clearly to non-technical stakeholders and executive leadership