[Hiring] Marketing & CRM Automation Specialist @Hunt St

Role Description

We are seeking a strategic and results-driven Marketing & CRM Automation Specialist to support the growth of our mortgage brokerage and property investment business. This role is responsible for developing and executing marketing strategies, optimizing CRM systems and automation workflows, building a consistent lead pipeline, enhancing brand visibility, and maintaining our client database to nurture long-term relationships.

Key Responsibilities

• Lead Generation & Funnel Development
  • Design and execute marketing strategies to build a consistent pipeline of qualified leads
  • Optimize campaigns across digital channels (social media, paid ads, email, SEO, etc.)
  • Track, analyze, and report on lead conversion performance
• Systems, Automation & Development
  • Build and optimize website pages and landing pages to improve conversion rates
  • Implement and manage marketing automation workflows, CRM integrations, and process improvements
  • Leverage AI tools to enhance campaign performance, content creation, and operational efficiency
  • Ensure seamless data flow between platforms and maintain scalable marketing systems
• Database Management & Client Engagement
  • Maintain and manage the client database, ensuring accuracy and proper segmentation
  • Develop and execute targeted campaigns to nurture leads and client relationships
  • Utilize CRM tools to automate follow-ups and improve engagement
• Brand & Content Marketing
  • Manage brand presence across digital platforms and ensure consistency
  • Create engaging content (articles, newsletters, videos, social posts) tailored to mortgage and property investment audiences
  • Coordinate marketing events, webinars, and client seminars as needed
• Collaboration & Strategy
  • Work closely with the business owner to align marketing initiatives with business goals
  • Identify opportunities to expand market reach and improve campaign effectiveness

Qualifications

• Minimum 5+ years of digital marketing experience, ideally in financial services, property investment, or related industries
• Strong expertise in lead generation, funnel optimization, and digital campaign management
• Proven experience in website and landing page development (WordPress or similar platforms)
• Hands-on experience with AI tools and marketing automation (n8n or Zappier)
• Strong knowledge of CRM systems, workflow automation, and integrations (GoHighLevel or ActiveCampaign)
• Proficiency in Google Ads, Meta Ads, SEO tools (e.g., AIOSEO, Google Analytics)
• Basic design skills (Canva or Adobe) are a plus
• Strong analytical, communication, and project management skills
• Ability to take ownership, work proactively, and operate effectively in a fast-paced environment
• Available to work full-time (minimum 8 hours per day)
• Consistently responsive and available during working hours
• Able to join online meetings on short notice when required
• Highly reliable, proactive, and execution-focused

Practical Assessment

As part of the final stage of the interview process, shortlisted candidates will be asked to complete a short practical task to demonstrate hands-on skills. This will include:

• Designing a sample social media post (e.g., for Facebook/LinkedIn)
• Logging into GoHighLevel to create a simple email campaign workflow
• Logging into WordPress to build a basic landing page (using our brand template)

Work Arrangement & Expectations

This is a remote role that will be set up as an independent contractor engagement. To ensure alignment and transparency, successful candidates will be expected to:

• Disclose any existing ongoing roles or client work
• Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)