[Hiring] Marketing Coordinator @The Diabetes Link

Role Description

The Marketing Coordinator turns The Diabetes Link's growth strategy into finished content and helps The Link reach young adults with diabetes through email, social media and our website. This person writes email and social copy, runs campaigns in HubSpot and keeps contracted designers and video creators on brief and on schedule. They work from the content pillars, segment messaging and tone direction set by the Senior Manager of Growth Marketing. They report results back so those results can shape what comes next.

Key Responsibilities

• Writing and content:
  • Write original copy for routine emails, newsletters and social posts with light direction
  • Draft copy for major campaigns and nurture sequences from briefs and messaging frameworks
  • Write and publish short website updates in The Link's voice
  • Revise drafts based on feedback and route them through review before anything publishes
  • Coordinate intake, consent and follow-up for community stories in the peer storytelling framework, following The Link's consent and privacy process
• HubSpot and email:
  • Build, QA and send email campaigns from campaign briefs
  • Run A/B tests on subject lines, messaging and CTAs based on priorities set by the Senior Manager of Growth Marketing
  • Apply deliverability best practices to protect sender reputation
• Social media:
  • Schedule and publish posts on Instagram, TikTok and LinkedIn
  • Record and edit short-form video for social
  • Create carousels based on direction from the Senior Manager of Growth Marketing
  • Monitor comments and messages, answer routine questions and escalate medical questions, complaints and posts that suggest someone may be in crisis
• Creative coordination:
  • Brief the contracted graphic designer and video creators with specs, copy, brand guidance and due dates
  • Assign sponsored content to creators and track what's due and when
  • Review incoming assets against the brief and brand guidelines and request revisions when needed
  • Coordinate content requests from other teams at The Link
  • Keep the shared asset library organized
  • Match contractor invoices to completed work and send them for approval
• Planning and reporting:
  • Keep the content and campaign calendar current in the team's project tracker
  • Raise missed or at-risk deadlines with the Senior Manager of Growth Marketing early
  • Report on email and social performance, including results for the quarterly growth brief
  • Work toward agreed email and social goals and suggest new approaches based on what the results show
  • Keep up with changes in HubSpot and the social platforms and share what you learn with the team

Qualifications

• Required:
  • 1 to 3 years in marketing, communications or content writing, or equivalent experience
  • Skilled writer with samples of email or social copy
  • Hands-on experience building and sending emails in HubSpot or a similar platform
  • Experience scheduling and publishing on Instagram, TikTok and LinkedIn
  • Experience shooting and editing short-form video in CapCut or similar software
  • Comfortable giving clear direction to contracted designers and freelancers and holding them to deadlines
  • Working knowledge of Canva or similar design tools
• Preferred:
  • Experience with Monday.com or another project tracker
  • Understanding of the communities The Link serves, through work, volunteering or personal and/or lived experience

Requirements

• Occasional travel required for conferences, meetups, and community-building events.
• Flexibility to work evenings and weekends to support events and community engagement activities.
• Commitment to creating an inclusive and diverse work environment and encourage individuals from all backgrounds to apply.

Benefits

• Unlimited paid time off
• Every other Friday is an organization-wide day off
• Competitive medical, dental, and vision coverage
• 401(k) plan after 60 days of employment, with contributions fully vested at all times
• Up to 2% 401(k) match
• Additional benefits: Disability Insurance, Flexible Spending Account/Health Savings Account, Employee Assistance Program
• The pay scale for this position is $54,035-$68,680, and is based on experience.

Company Description

The Diabetes Link is a national 501(c)(3) non-profit organization dedicated to empowering young adults with diabetes by providing access to the peer support, connections and expert resources they need to thrive. The Diabetes Link provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.