Role Description
The Marketing Coordinator assists the Ambius Sr. Marketing Manager on day-to-day activities, work assignments, campaigns, digital and content marketing, creative requests, event coordination, local marketing campaigns, and general tasks in order to successfully market the products and services of Ambius.
The role also serves as a key point of contact for internal customer requests for support on campaigns, collateral, local and digital initiatives, trade shows, customer-facing events and programs, partnerships, and promotional/selling activities associated with selling and promoting solutions for Ambius.
Key Performance Indicators
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Delivery: Execution of the annual marketing plan, campaigns, and assigned projects
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Efficiency: Working within budget and deadlines
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People: Developing key cross-functional relationships
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Market Success: Qualified lead generation / Segment & Geographic penetration
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Brand: Ensures consistent brand presence and promotion
Key Relationships
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Functional teams (e.g., Finance, HR, IT, Marketing & Innovation, Procurement, M&I, Legal & M&A, etc.)
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Key suppliers, partners, associations, and consultants
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Marketing department colleagues and shared services
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Ambius local leadership, sales team, operations team, product team, and operational support teams
Principal Duties and Responsibilities
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Assist in executing marketing programs to promote Ambius products/services and to assist in increasing sales; including working with the Category Team to develop, coordinate, and track creative/online brief submissions.
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Prepare marketing reports by collecting and summarizing campaign metrics, advertising metrics, digital metrics, event metrics, market research metrics, and sales lead data; including, but not limited to key performance indicators, total contacts, total MQLs, total SQLs, total revenue, and conversion/conversion rates.
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Coordinate the communications, digital, and events calendar for the category.
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Work with the Ambius Sr. Marketing & Communications Manager on category information and details that feed campaigns developed for social media, ad placement, partnerships, and sponsorships.
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Coordinate and assist in execution of tactical plans with the Ambius Sr. Marketing & Communications Manager, including collecting and reporting on leads and sales through operating systems. May attend events as required.
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Provide month-over-month and year-over-year reporting for trade shows, advertising and promotions, campaigns, social media, key performance criteria established in personal goals and objectives, and web form performance data.
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Work with the shared services teams and agencies to coordinate and update web pages, social media, landing pages, marketing storefront, and adherence to the SEO schedule.
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Point of contact for internal customers initiating work within the department or checking the status of jobs already in progress in support of the category growth plans.
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Tracking invoices and expenses against budget, and reporting regularly to the Marketing Director and Finance department on fiscal status.
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Responsible for managing inventory of in-house premiums and fulfillment of storefront items.
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Research, support, and recommendations for partnerships, trade association engagement, sponsorships, and new channel/segment advertising programs based on competitive review.
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Own and organize the central Digital Asset Management (DAM) / photo library, ensuring all imagery is properly tagged, cataloged, and accessible for sales and marketing teams.
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Complete other tasks as assigned.
Qualifications
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A minimum of 1-2 years of experience in a marketing or related field - Required
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Bachelorβs degree in a related area, BA or BS
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Highly creative, autonomous, self-starter, problem solver.
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Able to work in a fast-paced environment and switch tasks quickly.
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Understanding of brand management, brand positioning, awareness.
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Knowledge of lead creation, development, nurturing, and management.
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Working knowledge of the marketing automation system
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Strong written and verbal communication skills
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Organizational skills and a heightened attention to detail
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Strong interpersonal skills that allow for healthy internal and external relationships are a must.
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Strong computer skills; experience with Google Platform a plus
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Understanding of content marketing and digital and social media marketing
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Able to demonstrate high levels of drive, work ethic, and personal accountability with the ability to work under pressure while maintaining sound judgment and a rigorous focus on the details.
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Knowledge of prominently known CRM platforms, HubSpot is a plus
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Knowledge of prominent PPC platforms, including but not limited to: Google AdWords, Google Business Profiles, LinkedIn, Instagram, YouTube, Facebook, and frontier LLMs.
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General graphic design knowledge or understanding in order to work with a graphic design team, Canva a plus.
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Experience organizing photo libraries and coordinating photo shoots
Required Leadership Traits and Characteristics
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Service: Passionate about delivering excellent service to every customer.
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Relationships: Value productive, long-lasting relationships with our colleagues and customers.
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Teamwork: Work together to deliver great results.
Base Pay
Base Pay range: $22.00 - $29.00 / hourly. While starting pay falls within the given range, it can vary based on factors like geographic location, skills, education, and experience. Total earnings may also be affected by overtime, incentives, commissions, performance, and route assignment (where applicable).
Benefits
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Professional and Personal Growth: Multiple avenues to grow your career, training and development programs available, tuition reimbursement benefits (for FT Colleagues).
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Health and Wellness: Health benefits including Medical, Dental, Vision, Disability, and Life Insurance plus much more; full-time colleagues are eligible to begin enrollment immediately upon hire with benefits starting on day 1.
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Savings and Retirement: 401(k) retirement plan with company-matching contributions.
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Work-Life Balance: Vacation days & sick days, company-paid holidays & floating holidays, a company mindset that prioritizes health, safety, and flexibility.