[Hiring] Marketing Communications Manager @Ecolab Inc.

Role Description

The Marketing Communications Manager, Europe (f/m/d) is the regional extension of the global Purification Technologies (PT) marketing communications team. This is a remote role that can be based anywhere in Europe. Reporting to the Senior Marketing Communications Manager, this role takes the annual global strategies developed for PT industries and adapts them for European markets to drive qualified lead generation and pipeline growth.

• Adapt and implement the annual marketing communications strategies set by the Senior Marketing Communications Manager for PT industries into a European activation plan with clear lead generation targets.
• Execute the regional plan across existing and new communication channels along the customer journey, and flag European market insights that should shape the next global planning cycle.
• Localize and extend the global marketing content strategy for European audiences, supporting target industry and thought leadership positioning that drives regional demand.
• Source regional proof points and customer stories, test material efficacy in market, and report results against agreed metrics.
• Bring new and emerging content ideas forward to the Senior Marketing Communications Manager where they can strengthen the wider plan.
• Serve as the regional marketing communications expert and advisor for Europe, partnering with the global Product Management team and regional commercial team.
• Leverage global Product Management and campaign deliverables to identify the best channels and mediums to reach regional target audiences.
• Identify complex, customer-facing issues surfacing in European markets and advise regional leadership and the Senior Marketing Communications Manager.
• Participate in cross-functional teams within Ecolab, representing the European perspective and spotting opportunities to link communications efforts across programs or businesses.
• Team with the Trade Show Manager to bring the European trade show calendar to life.
• Proactively partner with global Product Management to identify Tier 1 and Tier 2 European shows.
• Contribute to annual trade show planning discussions by assessing the relevancy and effectiveness of European shows.
• Write, adapt, and quality check copy and content to support European marketing communications deliverables.
• Collaborate with the Digital MarCom team to identify and leverage content placement opportunities.
• Research and pilot new marketing communications tactics to reach unique European target audiences.
• Ensure all Ecolab compliance requirements are fulfilled.
• Track, measure, and report European campaign performance and lead generation results to the Senior Marketing Communications Manager.
• Coordinate day to day with regional agencies, translation partners, and coordinators supporting European deliverables.
• Communicate effectively with teammates, leadership, stakeholders, and customers across time zones and cultures.
• Support departmental and regional projects as required.

Qualifications

• Bachelor’s degree minimum.
• Minimum of 5 years of relevant experience.
• Skills: digital marketing, content creation, product launches, analytics, measurement & optimization, demand generation, lead nurture, customer communications, change management, project and budget management, marketing communication planning and execution.
• Fluent in English.
• Ability and willingness to travel within Europe and occasionally to the U.S. as required.

Preferred Qualifications

• Experience within Purification Technologies or relevant industrial markets such as power, water treatment, PFAS removal, critical minerals, food & beverage, chemical processing, microelectronics or other regulated industries.
• Experience marketing technical products or purification technologies.
• Knowledge of purification technologies or GMP-regulated environments.

Company Description

At Ecolab, we prioritize our talent-first philosophy by creating the most capable and diverse team to excel at our nearly three million customer sites. Building on a century of innovation, our 48,000 associates help deliver comprehensive science-based solutions, data-driven insights and world-class service to advance food safety, maintain clean and safe environments, and optimize water and energy use, and improve operational efficiencies and sustainability for customers in the food, healthcare, life sciences, hospitality and industrial markets in more than 170 countries around the world.

Our solutions not only enhance operational efficiency but also contribute to sustainability and public health, making a positive impact on the world. We are committed to eliminating unnecessary complexities and embracing a beginner's mindset, continuously seeking new perspectives and innovative solutions to stay ahead in a rapidly changing world.

Ecolab’s commitment to diversity, equity and inclusion (DE&I) reflects our longstanding value of working together to integrate diverse perspectives to challenge ourselves, reach our goals and do what’s right.