[Hiring] Marketing Campaign Manager @CoderPad

Role Description

This role is execution-focused and impact-driven. You will own the planning and delivery of multi-channel campaigns that directly influence pipeline while building sustainable brand awareness that fuels future demand.

• Plan and execute coordinated, multi-channel campaigns — ensuring channels work together across the buyer journey.
• Channels include: Email marketing, Paid social, Paid search, Webinars / virtual events, Website landing pages
• Translate positioning into compelling, performance-driven campaign messaging.
• Develop strong value propositions aligned to persona and funnel stage.
• Write high-performing content (with AI and team support), including: Blog posts, Video scripts, Emails, Landing pages, Ad copy, Long form content.
• Adapt messaging for awareness, engagement, and conversion stages.
• Manage budgets and pacing for your programs/channels.
• Run A/B tests (subject lines, ads, landing pages).
• Optimize for CTR, CVR, CPL, and pipeline contribution.
• Identify underperforming messages or assets and iterate quickly.
• Ensure campaigns are trackable, measurable, and aligned to revenue reporting.
• Build campaign timelines, coordinate across content, design, sales, ops, demand gen, and product marketing.
• Manage multiple assets and deadlines simultaneously.
• Keep launches on track in a fast-paced environment.
• Manage and optimize campaign performance.

Qualifications

• 3-5 years of experience
• Proven experience executing integrated demand generation campaigns
• Hands-on channel experience across a mix of email, paid media, webinars, and landing pages
• Strong content development and messaging capabilities
• Experience optimizing campaigns based on performance data
• Working knowledge of HubSpot and Salesforce
• Ability to operate independently while collaborating cross-functionally

Benefits

• Meaningful work with high impact for a well-loved product
• Competitive, market-rate salaries
• Stock options with a 4-year vesting schedule
• Medical, dental, and vision insurance (90% covered for employees and dependents)
• Flexible Spending Account (FSA)
• 401K with profit sharing
• Unlimited paid time off with an expectation of taking 3 weeks annually in addition to 20 company holidays
• Remote-friendly environment with monthly WFH stipend
• Parental leave (primary: 16 weeks; secondary: 12 weeks)
• Short- and long-term disability and life insurance coverage
• Choice of laptop computer
• Internal mobility and growth opportunities
• And more…