[Hiring] Marketing & Automations Specialist @Handoff

Role Description

We're looking for a Marketing & Systems Coordinator to take ownership of our GoHighLevel platform and turn it into a true marketing engine. This role combines marketing execution with hands-on technical ownership and is ideal for someone who can take high-level direction, figure things out independently, and turn ideas into fully executed systems.

Responsibilities

• Marketing & Content:
  • Segment and activate existing contacts across GoHighLevel, phone contacts, spreadsheets, and other sources to create organized, usable marketing lists.
  • Build and manage recurring outreach campaigns to referral partners such as relocation companies, corporate housing agencies, and similar providers.
  • Keep partners informed about newly available and upcoming properties to maintain consistent engagement and generate future opportunities.
  • Develop a separate content and outreach track for prospective property owners interested in mid-term rental management or property acquisition.
  • Turn high-level direction from ownership into polished, on-brand marketing content without requiring step-by-step instructions.
  • Support both internal and external communications, including flagging vacant properties internally and managing partner and owner outreach externally.
  • Maintain a consistent marketing calendar with ownership review and approval before campaigns are sent.
• GoHighLevel & CRM Management:
  • Own the day-to-day management and optimization of GoHighLevel.
  • Maintain the company's website within GoHighLevel and ensure content remains current.
  • Build and maintain custom landing pages for individual properties.
  • Configure and manage GHL workflows, automations, and CRM functionality to support marketing and outreach initiatives.
  • Organize and maintain contact data so it can effectively support ongoing campaigns and business development.
• Systems & Integrations:
  • Diagnose and resolve issues with the GoHighLevel and Quo integration to ensure reliable communication through the platform.
  • Administer Quo (formerly OpenPhone) and maintain the integration with GoHighLevel.
  • Set up, configure, and secure the company's Google Workspace business email.
  • Troubleshoot technical and system issues across the company's core business tools.
  • Ensure systems remain functional, organized, and properly configured as the company grows.
• Administrative & Special Projects:
  • Support ownership with light inbox triage and organization without becoming a full executive assistant.
  • Take ownership of special projects and process-improvement initiatives as assigned.
  • Identify opportunities to improve marketing workflows, systems, and overall operational efficiency.
  • Support other projects that contribute to the company's growth and organization.

Qualifications

• Hands-on experience using GoHighLevel, including building pages, managing CRM data, creating workflows, and configuring automations.
• Strong marketing and content instincts, with the ability to maintain a consistent content calendar.
• Comfortable turning broad direction into completed work without needing constant supervision.
• Strong written English and the ability to create content that feels authentic and aligned with a company's voice.
• Experience administering a business phone and texting platform such as Quo, OpenPhone, or a similar tool.
• Experience configuring and troubleshooting Google Workspace business email.
• Comfortable working across multiple technology platforms and learning new systems quickly.
• Strong Excel and Microsoft Office skills.
• Highly organized, detail-oriented, proactive, and dependable.
• Strong troubleshooting and problem-solving abilities.
• Comfortable taking ownership of systems and projects from day one.
• Trustworthy and comfortable handling sensitive information, including email, phone systems, financial information, and vendor data.
• Able to work independently in a fast-paced, growing company.

Nice to Have

• Experience working with property management, mid-term rentals, short-term rentals, corporate housing, relocation, or hospitality companies.
• Experience with CRM-driven marketing and lead nurturing.
• Experience working with Google Sheets, Dropbox, DocuSign, or similar business tools.
• Experience troubleshooting integrations between CRM, communication, and marketing platforms.
• Experience creating landing pages and marketing workflows within GoHighLevel.
• Experience working remotely with U.S.-based companies.
• Familiarity with real estate or property management marketing.

Benefits

• Own a critical system: You'll have direct ownership of the company's GoHighLevel ecosystem and play a major role in turning it into a functioning marketing engine.
• Make an immediate impact: There is already a significant amount of contact data and marketing opportunity waiting to be activated.
• Build, don't just maintain: You'll have the opportunity to create campaigns, workflows, landing pages, and systems rather than simply managing existing processes.
• Work close to leadership: You'll receive direct access to ownership and have the autonomy to turn ideas into execution.
• Grow with the company: You'll join a rapidly expanding property management business with ambitious growth plans.
• Wear the right hats: This role combines marketing, CRM, automation, and systems work for someone who enjoys variety and solving problems.
• See your work compound: The systems and marketing infrastructure you build will directly support the company's ability to grow its property portfolio and referral network.