[Hiring] Marketing Automation Specialist @Akamai

Role Description

As a Marketing Automation Specialist, you will support the execution and activation of global marketing campaigns. You will be key in developing, analyzing, and optimizing best-in-class marketing. You will leverage Marketo, Salesforce Marketing Cloud, and other MarTech tools like Integrate, 6sense, etc.

• Supporting Global and Growth Marketing email campaigns by advising on data health, audience segmentation, and strategy.
• Developing, maintaining, and optimizing scalable, automated campaigns to attract, engage, and nurture customers and prospects.
• Creating an informed, decision-making environment through KPI/metric analysis, identifying trends/opportunities, and presenting insights to stakeholders.
• Supporting data integrity and data management workflows, including list management, data ingestion, and system integrations.
• Enabling and educating the global marketing team by developing engaging documentation and training materials.
• Troubleshooting issues, providing insight, and resolving platform-related challenges (e.g., data discrepancies, monitoring system performance, etc.).

Qualifications

• 2-4 years of relevant marketing automation experience (e.g., Marketo, Marketing Cloud) and a Bachelor's degree.
• Excellent marketing automation capabilities including nurture program creation, email marketing, event programs, and quality assurance.
• Experience in successfully utilizing marketing technology tools that integrate with MA Platforms (Marketo and/or Marketing Cloud).
• Process-oriented with excellent technical, analytical, organizational, and problem-solving skills.
• Adept in juggling multiple projects and prioritizing tasks based on business priorities.
• Self-starter who operates with a sense of urgency, critical thought, and resourcefulness.
• Ability to think outside the box and present ideas that question the status quo.
• Embrace, operate, and innovate in an ambiguous environment and methodically articulate/document processes while driving results.

Benefits

• FlexBase, Akamai's Global Flexible Working Program, allows 95% of employees the choice to work from home, the office, or both.
• Benefit options designed to meet individual needs for today and in the future.
• Benefits surrounding all aspects of life: health, finances, family, work time, and time pursuing other endeavors.