[Hiring] Marketing Automation Specialist @My Amazon Guy

Role Description

This is a remote position. The Marketing Automation Specialist will own, rebuild, and scale My Amazon Guy’s marketing infrastructure, with a primary focus on HubSpot architecture, lifecycle automation, attribution clarity, and governance standards. This is a systems-first, hands-on role responsible for transforming our CRM and marketing automation ecosystem into a clean, scalable, revenue-driving engine. This is not a brand marketing or campaign execution role. This is a technical marketing systems leadership position focused on structure, integrity, and long-term scalability.

Key Responsibilities

• HubSpot Architecture & Governance
  • Conduct a full audit of properties, workflows, lists, lifecycle stages, and automation logic
  • Remove deprecated workflows and redundant structures
  • Deduplicate contacts and companies
  • Redesign lifecycle stages for clarity and reporting integrity
  • Implement clean segmentation logic
  • Establish naming conventions and governance standards
  • Restrict permissions and prevent ad hoc workflow creation
  • Document system architecture and operational processes
• Lifecycle Marketing & Automation
  • Build structured lifecycle segments (Lead, MQL, SQL, Opportunity, Customer)
  • Develop dynamic segmentation frameworks based on intent and readiness
  • Design and optimize automated nurture journeys
  • Align marketing automation with sales handoff rules
  • Eliminate unnecessary broadcast email volume
  • Ensure all workflows are tied to measurable revenue movement
• BDR & Marketing Alignment
  • Align outbound outreach (ASIN review videos and follow-ups) with automation logic
  • Prevent overlapping or contradictory messaging
  • Ensure intent signals trigger correct actions
  • Maintain clean routing and lifecycle transitions
  • Connect human sales outreach with automation systems
• Attribution & Funnel Clarity
  • Work across platforms including:
    • HubSpot (CRM)
    • ActiveCampaign
    • Instantly
    • Google Ads
    • Meta Ads
    • Retention.com
    • WordPress
    • GA4
    • Google Tag Manager
    • Google Search Console
    • Google Business Profile
    • Trustpilot
  • Standardize UTM governance
  • Improve multi-touch attribution visibility
  • Align ad reporting with lifecycle progression
  • Improve MQL → SQL → Opportunity tracking
  • Reduce reporting ambiguity for leadership
• Marketing Infrastructure Protection
  • Create segmentation request protocols
  • Establish automation standards
  • Protect system integrity from short-term workarounds
  • Maintain documentation and system clarity
  • Serve as long-term owner of marketing systems governance

Qualifications

• 5+ years in Marketing Operations, RevOps, or Marketing Technology
• Deep, hands-on HubSpot experience (required)
• Proven experience cleaning and restructuring complex CRM environments
• Strong understanding of paid media funnels and conversion tracking
• Experience with lifecycle marketing, lead scoring, and segmentation frameworks
• Experience building or restructuring automation systems
• Comfortable enforcing governance and setting system standards
• Experience working with distributed teams (Filipino team experience preferred)
• A dual-monitor setup is required (at least 8GB of RAM)
• Must have at least 25 MBPS internet speed

Benefits

• 40 hours a week, 8 hours a day
• Competitive salary base
• Permanent WFH setup
• Unlimited FREE access to MAG School courses and SOP Library!
• Work schedule is in EST (Monday-Friday only)
• Opportunities for professional development and career advancement