[Hiring] Marketing Automation Manager @Timely Limited (NZ)

Role Description

This role involves owning and optimizing our multi-channel automation strategy, using best-in-class tools to drive lead generation, nurturing, conversion, and customer engagement.

• Strengthen our ability to convert leads into active customers and deliver meaningful outcomes for existing users through targeted automation and personalization.
• Set clear performance objectives, monitor results, and report on the effectiveness of our automation programs.
• Identify, test, and implement optimization opportunities that improve overall marketing efficiency and impact.

Qualifications

• Deep marketing automation expertise, with hands-on experience in Marketo and Pendo to design and optimize multi-channel customer journeys.
• A data-driven approach, using analytics to uncover insights, optimize performance, and inform clear recommendations (PowerBI a bonus).
• Strategic thinking paired with strong execution skills to deliver automation initiatives that elevate lead nurturing and customer outcomes.
• A collaborative mindset, partnering seamlessly with Marketing, Sales, Success, Ops, and Data to provide clarity, frameworks, and operational support.
• Strong customer-journey intuition, leveraging behavioral triggers and lifecycle insights to drive personalization at scale.
• Technical confidence in platform ownership, integrations (e.g., Salesforce), data integrity, and troubleshooting.
• Leadership capability to coach a Marketing Automation Specialist and ensure high-quality, on-brand automation assets.
• Process excellence, with disciplined documentation to keep workflows scalable and repeatable.
• Adaptability and curiosity, thriving in environments that encourage experimentation, iteration, and continuous improvement.

Requirements

• This role is full time, permanent and can be based anywhere in New Zealand.
• You must be legally entitled to work in New Zealand.

Benefits

• Additional annual leave to fully switch off and relax throughout the year.
• Flexibility to work from home or the office.
• High-spec home office setup.
• Professional development budget to fuel your growth.
• Annual wellness allowance to fund the things that support your wellbeing.