[Hiring] Marketing Associate @Happyrobot Inc.

Role Description

We're looking for a LATAM Marketing Lead to be the region's marketing owner — the person who takes global strategy and brand from our Growth team and turns it into a localized, executed plan across Mexico, Brazil, and West LATAM. This is a hands-on, plug-and-play role: no team, no existing playbook, just a market that needs someone to build the demand engine from the ground up and run it themselves.

• Own everything from events and partner co-marketing to social, content, PR, and demand gen.
• Execute directly rather than coordinating through an agency or a team.
• If you've built a brand and pipeline from zero before and want to do it again for a fast-growing AI company, this is the role.

Qualifications

• 3–6 years in B2B marketing, growth, or demand generation — ideally at a startup or high-growth tech company where you owned execution end-to-end.
• Plug-and-play profile: you can land, take ownership, and start executing in weeks — no playbook, no team, no excuses.
• Proven experience organizing events (conferences, executive dinners, trade shows) and running them from logistics to pipeline follow-up.
• Hands-on across channels: social media, content, email, paid, and partner co-marketing — you execute yourself, not just coordinate.
• Strong writing and storytelling in Spanish and English; you can produce customer-facing content without an agency.
• Analytical mindset: you measure everything (pipeline per event, CAC per channel, campaign ROI) and reallocate accordingly.
• Excellent stakeholder management — comfortable aligning with a global Growth team and executing with local sales teams and partners.
• Professional fluency in Spanish and English.

Requirements

• Own LATAM marketing strategy end-to-end — align with the global Growth team on brand, messaging, and campaign calendar, then localize and execute across Mexico, Brazil, and West LATAM.
• Run the LATAM events engine: executive dinners, roundtables, conferences, trade shows, and partner events, from budget and logistics through pipeline attribution.
• Build co-marketing programs with strategic partners (HITSS, Solvento, Atrevia, Accenture) — joint events, co-branded content, and a partner marketing kit (decks, case studies, playbooks) they can run themselves.
• Own social and content for the region — LinkedIn presence, executive ghostwriting, and localized case studies, webinars, and collateral in Spanish and Portuguese.
• Build regional brand awareness through media relationships, press, speaking opportunities, and analyst visibility.
• Run demand gen and marketing ops — paid, email, and ABM campaigns coordinated with BDRs/AEs, plus attribution, pipeline reporting, and management of the regional budget and vendors.

Benefits

• Opportunity to work at a high-growth AI startup, backed by top investors.
• Ownership & Autonomy - Take full ownership of projects and ship fast.
• Top-Tier Compensation - Competitive salary + equity in a high-growth startup.
• Comprehensive Benefits - Healthcare, dental, vision coverage.
• Work With the Best - Join a world-class team of engineers and builders.