[Hiring] Marketing Assistant @HireLATAM

Role Description

Our Client is seeking a proactive, highly organized, and data-driven Digital Marketing Assistant to support and scale the firm's online presence, lead generation pipelines, and active digital campaigns. The successful candidate will handle multi-channel marketing campaigns across Meta Ads, Google Ads, SEO structures, and conversion funnels.

• Ensure inbound marketing streams operate efficiently.
• Minimize conversion barriers.
• Back every campaign with robust performance data and ROI reporting.

Qualifications

• Technical SEO Foundation: Verified experience executing standard on-page technical optimization and managing off-page backlink/citation pipelines.
• PPC Competence: Practical, hands-on exposure to Google Ads interfaces, keyword targeting, and conversion metric tracking.
• Marketing Math Literacy: Clear understanding of core performance metrics, including click-through rates (CTR), conversion rates, Cost-Per-Lead (CPL), and return on ad spend (ROAS).
• Technical Web Coding: Foundational knowledge of basic HTML for editing website layouts, formatting rich content, and installing tracking scripts or pixels.
• Language & Reporting Skills: Fluent written and spoken English communication skills paired with strong Microsoft Excel data organization habits.
• Hardware & Workplace Infrastructure: A secure, completely quiet home office setup equipped with a minimum of 16 GB RAM, an Intel i5/i7 (10th Gen or newer) or Ryzen 5/7 processor, and a rock-solid, high-speed internet connection.

Requirements

• Assists with the daily management, budget monitoring, and execution of Google Ads and Pay-Per-Click (PPC) campaigns.
• Monitors multi-platform ad performance, identifies trends, and recommends data-driven budget optimizations.
• Tracks foundational ROI, inbound lead quality scores, and cost-per-lead (CPL) performance to maximize marketing efficiency.
• Organizes cross-channel analytics into transparent, weekly performance reports for leadership review.
• Deploys comprehensive on-page SEO modifications, refining metadata, heading hierarchies, internal linking models, image alt-text, and structural content layout.
• Supports off-page search engine initiatives, including backlink development tracking, regional citation auditing, and localized legal directory management.
• Monitors organic keyword rankings, website traffic changes, and technical Google Search Console impressions to identify visibility gaps.
• Assists with building and launching targeted social media campaigns across Meta Ads Manager (Facebook, Instagram, Reels), LinkedIn, and TikTok.
• Coordinates organic and paid content posting calendars, tracking engagement metrics and ad creative lifecycle wear.
• Monitors conversion funnels and dedicated landing page performance to improve front-end user experience (UX) and conversion rate optimization (CRO).
• Connects data hooks and coordinates automated lead-routing workflows and database tracking sequences where applicable.

Benefits

• Stable US Law Firm Alignment: Long-term, secure contractor position with a rapidly growing and structurally sound legal organization.
• Paid Time Off (PTO): 10 paid vacation days per year and up to 5 paid sick days per year.
• Holidays: Standard United States public holidays observed off.
• Professional Mentorship: Exposure to both creative and highly analytical data-driven digital client acquisition strategies under direct professional guidance.