[Hiring] Marketing and Growth, Senior Manager @Vanna Health

Role Description

Vanna Health is seeking a dynamic and versatile Marketing & Growth Senior Manager to serve as a critical link between our brand strategy, business development efforts, and external visibility. This person will partner closely with our CEO and PR agency to execute a proactive conference and events strategy, amplify our presence in the behavioral health market, and drive engagement with our core audience: Medicaid health plans and managed care organizations.

This role is ideal for a mid-to-senior marketing professional who thrives in a fast-moving, mission-driven environment and is equally comfortable crafting compelling communications, staffing a conference booth, and developing strategic outreach campaigns. You are a roll-up-your-sleeves operator who can think big and execute with excellence.

Key Responsibilities

• Conference & Events Execution
  • Own end-to-end planning and execution for Vanna Health's presence at behavioral health, Medicaid, and digital health conferences.
  • Serve as an on-the-ground representative at key industry events, actively networking with health plan executives, payers, and clinicians.
  • Evaluate and recommend conference participation on a tiered basis, building a proactive annual conference calendar.
  • Coordinate booth design, materials, branding collateral, and pre/post-event outreach.
• Business Development Support
  • Identify and pursue earned speaking and visibility opportunities at payer-focused events.
  • Support outreach and relationship-building with health plans, payers, and managed care prospects.
  • Track attendee engagement, scan conference leads, and manage follow-up workflows.
  • Coordinate with leadership on BD messaging, presentations, and external communications.
• Marketing & Communications
  • Develop and manage content for LinkedIn and other channels.
  • Support payer and member communications, including review and refinement of engagement materials.
  • Assist in preparing talking points, panel prep materials, and conference speaker briefings.
  • Collaborate with the PR agency on strategy and surfacing earned media opportunities.
  • Lead and support member enrollment outreach initiatives, developing multichannel engagement strategies.
• Strategy & Planning
  • Build and maintain a comprehensive conference and marketing calendar with budget tracking.
  • Research conference audiences, attendee profiles, and payer participation to advise on ROI.
  • Develop budget recommendations for conference sponsorships, booth buildouts, and promotional materials.
  • Work cross-functionally with the COO and other internal stakeholders.

Qualifications

• 5–8 years of experience in marketing, field marketing, growth, or a related discipline, ideally in healthcare, digital health, or a mission-driven company.
• Proven track record managing conference and events strategy.
• Strong written and verbal communication skills.
• Comfortable representing the organization externally and engaging confidently with senior health plan executives.
• Highly organized, self-directed, and able to manage multiple projects with competing deadlines.
• Willingness to travel to industry conferences and events as needed.

Preferred

• Experience in behavioral health, Medicaid, or managed care marketing.
• Background in field marketing or product marketing with a growth orientation.
• Familiarity with payer communications, health plan partnerships, or member engagement messaging.
• Experience working alongside or coordinating with external PR agencies.
• Prior startup or early-stage company experience where adaptability and versatility were essential.

Compensation & Benefits

• Vanna Health offers a competitive compensation package commensurate with experience.
• The expected salary range for this role is $110,000–$140,000, depending on location and qualifications, plus benefits.