[Hiring] Marketing Analytics Manager @Purple

Role Description

As part of the Purple Marketing team, this role partners closely with the Marketing, Media, and Email & Text teams to understand what’s working, where to invest, and how to grow. It shapes how the company measures marketing performance and helps every media dollar work harder. The team is collaborative, curious, and focused on accuracy, and this role builds a culture where clear, trusted insights drive action.

• Own the measurement approach for Marketing, including KPIs, attribution, and reporting standards.
• Partner with Marketing, Media, and Email & Text leaders to evaluate campaign performance and recommend changes to budget, channel mix, and targeting that improve ROI.
• Oversee internal and in-platform dashboards and reports so they deliver actionable insights and scale with the business.
• Lead the analytics behind the content personalization program, including test design, user segmentation, customer journey analysis, and results readouts.
• Set standards for the accuracy, definitions, and documentation of marketing data, partnering with Data and Analytics Engineering on data quality and tracking.
• Turn complex analysis into clear recommendations and present findings to marketing and senior leadership.
• Build strong relationships with eCommerce, Retail, Finance, Web Development, SEO, and Data and Analytics Engineering to align on priorities.

Qualifications

• Bachelor’s degree in Business, Marketing, Data Analytics, Statistics, or a related field.
• 5+ years of experience in marketing or digital analytics.
• 2+ years of experience managing or mentoring analysts.
• Advanced proficiency in SQL and Microsoft Excel.
• Strong experience with data visualization and reporting tools.
• Deep knowledge of digital marketing measurement, including GA4, paid media platforms, and attribution.
• Experience designing and analyzing A/B and multivariate tests.
• Excellent communication skills, with the ability to present clear recommendations to senior leadership.

Requirements

• Master’s degree in a business or quantitative field (even better).
• Experience with Snowflake (even better).
• Experience with Looker (even better).
• Experience in ecommerce, direct-to-consumer, or retail marketing (even better).
• Experience building or scaling a content personalization program (even better).

Physical Requirements

• Physical activities may occasionally include:
  • Remaining in stationary position, often standing, or sitting for prolonged periods of time.
  • Adjusting or moving objects up to 15 pounds in all directions.
• Physical activities may constantly include:
  • Communicating with others to exchange information.
  • Repetitive motions that may include the wrists, hands and/or fingers.
  • Assessing the accuracy, neatness and thoroughness of work assigned.
• Environmental Conditions may occasionally include:
  • Noisy open office environment.

Benefits

• Comprehensive Health & Wellness Benefits
• 401(k) Match
• Flexible Vacation Plan
• Childbirth & Parental Leave
• Sick & Wellness Time
• Holiday Pay
• Sabbatical
• Employee Discount
• Give Back Day
• Complimentary Mattress