[Hiring] Marketing Analytics - Lifecycle @OnePay

Role Description

As a member of the marketing analytics team, you'll help build the data infrastructure and analytical capabilities needed to drive smarter lifecycle marketing decisions and business impact at OnePay. You'll focus on establishing the measurement and attribution frameworks needed to understand how lifecycle marketing impacts customer behavior, product engagement, and business outcomes. You'll work through an evolving data landscape, connecting customer interactions across marketing and product to uncover insights and identify opportunities to optimize LCM. You'll partner closely with marketing, product, engineering, and data teams to translate data into actionable recommendations and help shape how OnePay measures and optimizes its marketing efforts.

• Analyze LCM performance, identify opportunities to optimize individual campaigns and the broader customer journey, and translate findings into actionable insights that drive business impact.
• Develop the data infrastructure, measurement frameworks, and attribution methodologies needed to understand the impact of lifecycle marketing across campaigns, channels, and product interactions.
• Partner cross-functionally with marketing, product, engineering, and data teams to improve measurement capabilities, connect marketing activity to product outcomes, and inform broader business and marketing strategies.
• Leverage AI-powered tools and techniques to accelerate analysis, develop and validate predictive insights, and push the boundaries of what’s possible in marketing analytics.
• Share insights and recommendations to senior leadership and stakeholders to influence the direction of the business.

Qualifications

• 3-7 years of professional experience in marketing analytics with experience with lifecycle as a plus.
• Demonstrated track record in marketing analytics, including hands-on experience with attribution models, measurement frameworks, A/B testing, and campaign optimization.
• Advanced SQL and AI skills, with the ability to independently pull and analyze complex datasets.
• Strong analytical thinking and problem-solving skills — you can go from ambiguous questions to clear insights.
• Intellectual curiosity to look beyond the ‘what’ and answer the ‘why’.
• An act-like-an-owner mentality. We have a bias toward taking action.

Benefits

• Competitive base salary, stock options, and health benefits from Day 1.
• 401(k) plan with company match.
• Remote-friendly (US), flexible time off (FTO), and opportunities for growth.
• A high-growth, mission-driven, inclusive culture where your work has real impact.

Standard Interview Process

• AI-assisted initial screen.
• Interview with Talent Partner.
• Technical or Hiring Manager Interview.
• Team Interview.
• Executive Interview.
• Offer!

Equal Employment Opportunity

To build technology and products that are used and loved by people and solve real-world problems, we need to build a team with many different perspectives and experiences. We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us at [email protected].