Role Description
Curiosity, creativity, and a spirited drive to grow awareness among key industries are at the heart of this role. As an Industry Marketing Senior Analyst, you will help shape success by turning bold ideas into measurable outcomes for our business.
In this role, you will join an innovative, globally diverse marketing team that:
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Pushed the boundaries of what is possible
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Leverages cutting-edge technologies
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Collaborates closely across functions to solve complex business challenges
You will have the opportunity to deepen your expertise, expand your skills, and see the impact of your work on pipeline, revenue, and brand.
As an Industry Marketing Senior Analyst reporting to the Industry Marketing Lead, you will:
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Work alongside the Industry Marketing Lead and collaborate across marketing teams and business unit stakeholders
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Help execute, manage, and report on Unisys marketing efforts targeting Tier 1 and Tier 2 industries
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Assist in bringing to life Unisys go-to-market (GTM) programs
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Connect with counterparts across marketing teams to develop and execute industry events, research, client stories, and content
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Support digital demand-generation campaigns, webpage development, media and analyst initiatives, and sales-enablement tools
Qualifications
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Undergraduate degree in marketing, business, or a related field
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3 to 5 years of integrated marketing experience in a B2B technology environment
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Proven success in planning and executing marketing programs that support demand generation and pipeline growth
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Experience working across virtual teams and navigating complex stakeholder groups
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Strong project management skills with the ability to manage multiple deadlines and priorities
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Familiarity with content development, digital marketing, workflow and project management tools, and marketing measurement practices
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Excellent communication, presentation, and program management skills
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Strategic thinker with a hands-on approach to execution
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Experience supporting enterprise technology, services, or global solution-based marketing
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Background in B2B integrated marketing program execution and measurement
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Experience developing industry content and narratives tied to business outcomes
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Familiarity with, or willingness to learn, analyzing data to optimize marketing programs
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Highly organized with a proactive, βcan doβ attitude
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Experience with marketing and sales automation platforms such as Salesforce.com
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Knowledge of social media, digital marketing, and integrated program best practices
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Experience working with external agencies and partners (e.g., event, telemarketing, advertising, and digital)
Requirements
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Ability to manage multiple projects in tandem
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Eager to learn, energetic, and creative
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Passionate about taking ownership and driving business results
Benefits
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Unlimited paid time off
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401(k) match
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Comprehensive healthcare
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HSA matching
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Ongoing learning opportunities
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Commitment to supporting work-life balance and investing in your future success