[Hiring] Marketing Analytics & Insights Consultant @Minerva University

Role Description

Minerva University is seeking an experienced Marketing Analytics & Insights Consultant to help identify new opportunities to increase qualified leads and applications through smarter, more effective digital marketing.

The successful consultant will spend significant time researching markets, competitors, audiences, search behavior, acquisition channels, digital trends, and Minerva's marketing performance, then synthesize those findings into clear insights and immediate action items.

A major objective of the engagement is to identify and implement ways to generate more qualified leads and applications with limited incremental marketing investment.

Over the course of the engagement, you will help Minerva University establish a clearer understanding of:

• Where our highest-value prospective students are coming from
• Which marketing channels, campaigns, audiences, and messages are generating results
• Where we are losing prospective students throughout the funnel
• Which investments are producing meaningful incremental outcomes
• Where we have significant data, measurement, or attribution gaps
• How we can generate additional leads and applications without simply increasing spend
• What our marketing team should stop, start, continue, test, and prioritize
• What measurement infrastructure and operating rhythms are needed to sustain data-driven growth

Qualifications

• Significant professional experience in digital marketing, growth marketing, marketing strategy, or digital marketing consulting
• Strong understanding of the digital marketing landscape and how major acquisition channels work
• Strong knowledge of SEO and emerging AEO/search strategies
• Experience evaluating digital marketing performance and identifying opportunities for improvement
• Strong market and competitive research skills
• Excellent analytical and critical-thinking abilities
• Ability to independently conduct research and turn large amounts of information into clear insights
• Strong Excel/Google Sheets proficiency
• Experience using SEMrush or a comparable SEO/web analytics platform
• Excellent written and verbal communication skills
• Strong presentation and executive communication skills
• Ability to work independently and quickly in a consulting environment
• Ability to move from research → insight → recommendation → action

Requirements

• Experience in higher education, education technology, student recruitment, or another complex acquisition environment
• Experience marketing to prospective students or other high-consideration audiences
• Experience with international or multi-market marketing
• Experience with Google Ads, Meta Ads, Google Analytics, Search Console, or similar platforms
• Experience with conversion rate optimization
• Experience with content strategy and digital audience development
• Familiarity with AI-driven search and emerging search behavior
• Experience conducting competitive digital marketing audits
• Consulting or agency experience

Benefits

• Remote work opportunity
• Flexible hours, approximately 30–35 hours per week
• Compensation commensurate with experience

Company Description

Minerva University is a radically different kind of university, designed to prepare students to solve the world's most complex challenges. Our globally distributed model, rigorous curriculum, and emphasis on active learning create an educational experience unlike traditional higher education.