Role Description
We are seeking a
Marketing Analytics Director
to lead the evolution of our marketing data stack and raise the analytical rigor of the entire marketing organization. This is a critical role for a builder-practitioner who works at the intersection of Data Science, Marketing Strategy, GTM, and AI Operations.
As the
Marketing Analytics Director
, you will be the lead architect of our data-driven growth engine, connecting high-level strategy with advanced technical execution. Your mandate is to move the needle on demand generation across the entire marketing funnel, while raising the standard for how analytical work gets produced, challenged, and shipped across the org.
What You'll Be Doing:
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Strategic GTM Partnership:
Serve as the primary strategic partner to the GTM Leadership team, translating complex data into a clear roadmap for demand generation and revenue growth.
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Dual-Track Target Setting:
Architect and own a sophisticated forecasting framework that balances top-of-funnel volume with high-intent lead quality, optimized for Grafana Cloud conversion and retention.
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Predictive Modeling and ROI:
Develop and maintain machine learning models (Attribution, MMM, LTV) to predict campaign impact and steer budget allocation toward the highest-ROI channels.
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Data Warehouse Architecture:
Oversee the structure of marketing data within Google BigQuery, ensuring a scalable single source of truth that connects product usage data with marketing touchpoints.
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Causal Inference and Inflection Hunting:
Move beyond descriptive analytics to perform causal inference and predictive trend analysis.
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Executive Storytelling:
Transform technical data outputs into clear, compelling narratives for the executive team and board.
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Utilizing AI and Automation:
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Agentic Insights:
Deploy LLM-powered agents to monitor BigQuery datasets and automatically flag quality shifts in the funnel.
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Autonomous Workflows:
Implement orchestration patterns to build self-healing data pipelines and automated responses to market signals.
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Predictive Quality Scoring:
Build and deploy AI-driven scoring models that separate high-value potential users from low-signal volume.
Qualifications
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8+ years in Marketing Analytics, GTM Strategy, or Data Science, with at least 2 years in a lead architect capacity within a high-growth SaaS or PLG environment.
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Demonstrated history as a force multiplier with specific tooling, rituals, evaluator systems, or frameworks that improved the broader organization.
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Mastery of SQL and Python required.
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Deep experience architecting data environments in Google BigQuery, Snowflake, or similar warehouses.
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Hands-on AI fluency as a builder, not a user.
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Experience building complex logic and integrations using N8N or custom API orchestration.
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Advanced proficiency in modern data stack visualization tools (Grafana, Looker, Tableau).
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Proven ability to create structure in highly ambiguous environments.
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Deep familiarity with connectivity between Salesforce, marketing automation, and product-led data streams.
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Executive presence with experience presenting to executive and board audiences.
Requirements
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Education: Bachelor's or Master's degree in a quantitative field (Data Science, CS, Statistics, Business Analytics). MBA or MS in Data Science is a significant plus.
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In the US, the OTE compensation range for this role is $178,503 - $214,203.
Benefits
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100% Remote, Global Culture.
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Scaling Organization β Tackle meaningful work in a high-growth, ever-evolving environment.
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Transparent Communication β Expect open decision-making and regular company-wide updates.
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Innovation-Driven β Autonomy and support to ship great work and try new things.
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Open Source Roots β Built on community-driven values that shape how we work.
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Empowered Teams β High trust, low ego culture that values outcomes over optics.
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Career Growth Pathways β Defined opportunities to grow and develop your career.
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Approachable Leadership β Transparent execs who are involved, visible, and human.
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Passionate People β Join a team of smart, supportive folks who care deeply about what they do.
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In-Person onboarding β Thrive from day 1 with your fellow new βGrafanistasβ.
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Balance is Key β Global annual leave policy of 30 days per annum.