[Hiring] Marketing Analyst & ABM Specialist @Placer.ai

Role Description

Placer.ai is looking for a Marketing Analyst & ABM Specialist to own day-to-day marketing analytics while playing a hands-on role in how we execute and measure account-based marketing. This role sits at the intersection of marketing, sales, and data — you'll be the first point of contact for marketing analytics questions, and you'll use those same analytical chops to make our ABM campaigns and sales enablement efforts sharper and more effective. This is a great fit for someone early in their career who is equally comfortable in a spreadsheet and a stakeholder conversation — someone who wants to understand how the business works, not just report on it.

Responsibilities

• Marketing Analytics (Primary Focus)
  • Be the default owner for marketing analytics questions — "What happened?", "Why did this change?", "Can we break this down by X?"
  • Build, maintain, and iterate on dashboards used by Marketing, Sales, and leadership
  • Analyze the full funnel (lead → conversion → expansion) across marketing channels, surfacing trends, drop-offs, and anomalies worth investigating
  • Sanity-check metrics and ensure numbers are being interpreted correctly — push back when they're not
  • Explain campaign and funnel performance clearly to non-technical stakeholders
  • Document metric definitions and assumptions so knowledge doesn't stay locked in people's heads
  • Help monitor data quality and investigate issues as they arise
• ABM Campaign Support
  • Coordinate execution of ABM campaigns across Sales and Marketing, including audience targeting and marketing activities tied to specific accounts
  • Use campaign performance data and intent signals to inform which accounts are most engaged and surface that context for AEs
  • Track ABM campaign metrics and translate findings into clear, actionable updates for stakeholders
  • Partner with Content teams to ensure the right content and assets are mapped to the right accounts and buying stages
  • Act as a resource for AEs by connecting them to the right content, assets, and data signals at the right stage of their deals
  • Bring a data-informed perspective to sales and marketing reviews — helping the team understand what campaigns are influencing pipeline and where the gaps are

Qualifications

• 1–2 years of experience in marketing analytics, marketing operations, or a closely related field
• Familiarity with SQL — joins, aggregations, window functions, deduplication logic
• Experience working with real-world marketing or GTM data (messy data welcome)
• Solid understanding of funnels, cohorts, and basic attribution concepts
• Ability to explain metrics and caveats clearly to non-technical audiences
• Organized and proactive about documentation
• Native-level English proficiency
• Willingness to take calls in the evening

Requirements

• Nice to Have (Willing to Learn On the Job)
  • Experience with BI tools (Looker, Tableau, Hex, Mode, Power BI, etc.)
  • Exposure to data warehouses (Databricks, BigQuery, Snowflake, Redshift, etc.)
  • Familiarity with CRM or GTM tools (Salesforce, HubSpot, campaign platforms, website analytics)
  • Python for analysis or light automation (Pandas, Polars, DuckDB, etc.)
• Traits That Matter
  • Curious and comfortable with ambiguity — calm when the numbers don't make sense at first
  • Willing to say "this metric is misleading" and explain why
  • Interested in understanding how the business works, not just pulling reports
  • Collaborative enough to earn trust with both Sales and Marketing stakeholders

Benefits

• Join a rocketship! We are pioneers of a new market that we are creating
• Take a central and critical role at Placer.ai
• Work with, and learn from, top-notch talent
• Competitive salary
• Excellent benefits