[Hiring] Marketing AI & Automation Builder @Property Leads

Role Description

We're looking for an analytical, resourceful builder with expert-level proficiency using AI tools such as ChatGPT, Claude, or comparable platforms to solve problems and produce high-quality work. AI will be central to your daily work. You'll use it to:

• Research opportunities
• Develop creative concepts
• Produce marketing assets
• Analyze information
• Build repeatable processes

You should know how to guide AI through complex tasks, recognize weak output, and refine your approach until the result is useful. Your work will span marketing activities, including:

• Affiliate marketing
• Roofing and home services
• Creative production
• Lead generation
• Customer communications

This role suits someone with an engineering or computer science mindset: you break problems into steps, question assumptions, test ideas, and build processes that other people can use. Advanced coding skills and a traditional marketing background are not required.

What you'll do:

• Build repeatable AI workflows.
• Develop reusable prompts, instructions, templates, and processes that help the team complete marketing work consistently.
• Create and improve marketing assets using AI to develop concepts, images, videos, copy, landing pages, emails, and other materials, applying your own judgment to improve the output.
• Support affiliate marketing by helping organize partner research, onboarding, communications, promotional materials, tracking, and reporting.
• Develop roofing and home services marketing by researching customer needs, local markets, and service offerings to support content, lead generation, follow-up, and customer acquisition.
• Analyze results and run experiments using AI and analytical tools to identify patterns, develop hypotheses, and recommend what to test or improve next.
• Improve how work gets done by identifying repetitive tasks and building practical ways to make them faster, more reliable, and easier to manage.
• Document what works by creating clear instructions and reusable workflows that other team members can follow.
• Own implementation by taking projects from an initial problem through execution, testing, troubleshooting, and ongoing improvement.

Qualifications

• Expert-level AI proficiency
• Experience using ChatGPT, Claude, or similar tools extensively
• Ability to turn an ambiguous business problem into a structured, multi-step AI workflow
• Capability to provide context, source materials, examples, and instructions needed to get strong results
• Skill in diagnosing weak responses and improving them through deliberate iteration
• Proficiency in working effectively with documents, spreadsheets, research, and creative materials
• Ability to check AI-generated facts, calculations, and recommendations rather than accepting them at face value
• Experience in building reusable processes that consistently produce useful outputs
• Understanding of where AI adds value, where it struggles, and when human judgment is needed

Requirements

• Strong analytical thinking and comfort with numbers, spreadsheets, and structured information
• A systems mindset and an instinct for simplifying repetitive work
• Curiosity about marketing, customer behavior, creative testing, and business results
• Resourcefulness when learning unfamiliar tools or solving problems
• Attention to detail and ownership of the quality of your work
• Clear communication and the ability to work independently

Helpful, but optional

• Experience with affiliate marketing, lead generation, roofing, or home services
• A background in engineering, computer science, mathematics, operations, or another analytical field
• Familiarity with CRM systems, dashboards, or creative production tools
• Experience with Zapier, Make, n8n, basic scripting, or APIs
• Automation-platform experience is a bonus

What success looks like

Your work helps the team produce stronger marketing materials, complete work faster, and make better decisions. The AI processes you build are reliable, understandable, and useful in everyday operations.

Company Description

Property Leads is focused on helping real estate investors close more deals by delivering high-quality, motivated seller leads. The company's primary goal is to provide lead buyers with the best lead-to-deal ratio compared with other marketing channels and pay-per-lead providers. This commitment drives continuous improvement in targeting, data quality, and lead generation processes. Team members work in a results-oriented environment where performance, innovation, and investor success are central to the mission.