Role Description
We are seeking a Senior Sports Marketing Advisor with deep expertise in sports marketing, fan engagement, campaign strategy, sponsorship activation, audience growth, CRM, digital marketing, and commercial marketing. The advisor will support the organization in developing and positioning marketing solutions for sports clubs, leagues, teams, and related sports organizations. The role will focus on helping clients improve:
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Marketing effectiveness
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Fan engagement
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Personalization
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Campaign execution
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Measurable revenue outcomes
Qualifications
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15+ years of experience in sports marketing, fan engagement, CRM, sponsorship marketing, digital marketing, campaign management, marketing operations, or commercial marketing.
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Strong experience working with sports clubs, leagues, teams, governing bodies, rights holders, or sports properties.
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Experience with major professional sports organizations, leagues, or sports properties is highly preferred.
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Strong executive presence and ability to engage with CMOs, CROs, sponsorship leaders, fan engagement leaders, digital leaders, and data/analytics executives.
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Proven ability to translate sports marketing challenges into business and GTM opportunities.
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Strong understanding of sports business operations and commercial models.
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Knowledge of CRM, CDP, loyalty/membership platforms, fan engagement technologies, data & analytics, AI, and digital transformation.
Requirements
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Established relationships with Chief Marketing Officers (CMOs).
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Established relationships with Chief Revenue Officers (CROs).
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Established relationships with Sponsorship Leaders.
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Established relationships with Fan Engagement Leaders.
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Established relationships with Digital Transformation Leaders.
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Established relationships with Data & Analytics Leaders.
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Senior executives across sports clubs, leagues, teams, and sports properties.
Success Metrics
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Marketing-led executive introductions generated.
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Qualified sports marketing opportunities sourced.
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Strategic meetings arranged with key decision-makers.
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Marketing solution discussions initiated.
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Adjacent marketing, data, AI, and analytics opportunities identified.
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Pipeline and revenue influenced.
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SOWs supported or influenced through signing.
Engagement Details
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Duration: 3 months initially, with potential extension.
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Work Arrangement: Remote.
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Reporting: Sales Team.
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Scope: Support the end-to-end sales cycle through SOW signing.