[Hiring] Marketer/Community Liaison @Inhouse Hospice Llc

Role Description

Responsible for managing all aspects of organization marketing including:

• Managing the members of the marketing team
• Establishing and maintaining positive relationships with customers and referral sources
• Responding to customer requests and concerns
• Negotiating service contracts with managed care organizations, government agencies, and other payers

Roles & Responsibilities:

• Directs all daily marketing operations including providing direct oversight of the establishment and implementation of marketing initiatives
• Assures that staff understand and adheres to all laws, statutes and regulations regarding anti-kickback, lawful marketing activities (gifts and services), patient solicitation, and accurate marketing materials
• Ensures maximum third party reimbursement through effective negotiation of service contracts with managed care organizations, government agencies, and other payers
• Assists the Executive Director/Administrator in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department
• Monitors allocation of resources according to budgetary limitations
• Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections
• Employs marketing and promotional initiatives to achieve budgetary volume projections
• Establishes and maintains positive working relationships with current and potential referral and payer sources
• Negotiates service pricing with insurance Case Managers and other payers within established financial and credit parameters
• Recruits, selects, orients, and directly manages members of the marketing team
• Builds and monitors community, customer, payer and patient perceptions of the agency as a high quality provider of services
• Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs
• Maintains comprehensive working knowledge of agency's markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning
• Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel
• Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by the agency
• Monitors and reports cost effectiveness of marketing efforts

Qualifications

• Bachelor’s degree, preferred
• Ability to market aggressively and deal tactfully with customers and the community
• Knowledge of corporate business management
• Demonstrates good communications skills, negotiation skills, and public relations skills
• Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities
• This is a remote position

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance
• Bonus based on performance

Company Description