Role Description
The Market Research Analyst will be responsible for creating and maintaining competitor benchmarks across all MDA (Major Domestic Appliances) and SDA (Small Domestic Appliances) categories, providing the business with a real-time view of market activity, competitor movements, pricing, promotions, product launches, and emerging trends. This role will deliver actionable market intelligence that supports category strategy, product development, commercial planning, and retailer engagement.
Duties and Responsibilities
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UK Market Intelligence
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Maintain live competitor benchmarking databases across all MDA and SDA categories.
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Monitor competitor product launches, price points, promotions, warranty, innovation, retailer ranging, product discontinuations, sustainability and market activity.
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Track developments across key retailers and brands to identify opportunities for new product development.
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Ensure all market data is accurate, up to date, and actively maintained.
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Weekly Reporting
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Produce a concise weekly market intelligence report covering:
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Key competitor activity and market movements.
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New product launches and innovations.
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Emerging opportunities and competitive threats.
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International Trend Analysis
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Monitor key international markets, including:
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Germany
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USA
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Other relevant European and global markets
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Research and identify:
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Emerging consumer trends
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Product innovations
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New technologies
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Design trends
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Sustainability developments
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Market disruptions likely to influence the UK market
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Monthly Trend & Innovation Report
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Produce a monthly report highlighting:
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Key international market developments.
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Emerging product and technology trends.
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Innovation opportunities for future range development.
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Strategic recommendations for the UK market.
Qualifications
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Minimum of 2β3 years of relevant experience in Market Research Analyst.
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Experience supporting the Commercial and Retail industries is preferred but not required.
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Must have experience working with UK-based or international markets/clients.
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Strong market research and analytical skills.
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Excellent attention to detail.
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Highly organised and able to manage large volumes of data.
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Strong written and verbal communication skills.
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Advanced Excel and reporting capability.
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Self-motivated with the ability to work independently.
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Naturally curious with a passion for identifying trends and insights.
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Comfortable undertaking repetitive monitoring and benchmarking tasks with a high degree of accuracy.
Deliverables
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Accurate and up-to-date competitor benchmarks maintained across all categories.
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Timely delivery of weekly and monthly reports.
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Identification of emerging trends before they become established in the UK market.
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Actionable insights that support commercial and category decision-making.
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Development of a trusted, real-time source of market intelligence for the business.
Job Type
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Direct Employment
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Full-time
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Location: Remote
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Work Schedule: Monday to Friday, 4:00 PMβ12:00 AM PH time (9:00 AM to 5:00 PM UK time), with flexibility to accommodate an agreed working schedule.
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Industry: Manufacturing/Home Appliance