[Hiring] Market Research Analyst @Laba Group

Role Description

We are seeking a talented Market Research Specialist to join our dynamic team. Your mission? Conduct structured, data-driven research to identify market opportunities and find new product concepts. You'll be the key driver in presenting insights persuasively to stakeholders, helping us make strategic decisions and shape our product development roadmap.

• Identify and validate new topics for digital educational products.
• Conduct research to spot emerging trends, topics, and niches through labor market reports, industry trends, and competitor analysis.
• Analyze user behavior on company platforms using tools like GA4, Google Search Console, and Power BI.
• Work with internal data sources to review course portfolios, identify niche topics, and detect strategic gaps.
• Develop hypotheses for new course ideas or expansions, considering target audiences, industries, and levels of professional seniority.
• Document research outcomes and maintain organized records for future reference.
• Present research findings in compelling narratives to drive alignment with cross-functional teams.

Qualifications

• Experience in Market Research position or similar.
• Strong grasp of both qualitative and quantitative research methods.
• Experience designing surveys, conducting interviews, and desk research.
• Ability to formulate hypotheses and structure research to validate or disprove them.
• Proven ability to move from raw data to clear, actionable insights.
• Proficiency in tools like Excel/Google Sheets, Google Slides, and data analysis tools such as SPSS, Power BI, or Tableau.
• General experience with social listening tools.
• Polish B2 level at least, English B2 level.

Requirements

• Direct experience contributing to new product ideation or evaluation.
• Familiarity with early-stage product validation processes.
• Understanding of online course markets, audience behavior, or B2C digital products.

Benefits

• Opportunity to grow with full support and exciting courses after a 3-month trial period.
• Full-time remote form of cooperation with occasional meetings in Warsaw.
• Compensation for a MultiSport card and health insurance.
• Open, honest, and constructive feedback culture.
• A great team that supports each other and focuses on common goals.

Company Description

Laba Group is one of the largest international EdTech companies in Eastern Europe. We launch courses that transform careers, businesses, and lives. Our mission is to provide relevant and systematic knowledge that empowers individuals to excel in their professional journeys. We believe in lifelong learning and are committed to creating educational products that are not only cutting-edge but also practical and immediately applicable.

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