Role Description
Turn market research into actionable sales opportunities. As Astro Pak’s Market Intelligence Analyst, you’ll help our sales team understand where markets are heading, identify upcoming projects, and connect with the right decision makers. You’ll combine external market intelligence with internal revenue and customer data to guide account planning, uncover growth opportunities, and deliver qualified leads. Working closely with Strategic Account Directors and regional Technical Sales Managers, you’ll help build Astro Pak’s growing market intelligence capability.
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Find emerging opportunities.
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Use Industrial Info Resources (IIR) and other market intelligence tools to track capital projects, new facilities, expansions, maintenance activity, and owner or contractor changes.
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Research accounts and decision makers.
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Build account profiles covering customer locations, project pipelines, leadership, and Astro Pak history. Identify key contacts across executive, engineering, operations, and procurement teams.
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Support sales planning.
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Partner with sales leaders to develop target account lists, prioritize opportunities, plan account coverage, and prepare research and talking points for outreach campaigns.
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Assess market potential.
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Monitor industry trends and competitor activity, estimate market and segment opportunities, and recommend where sales resources can have the greatest impact.
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Turn business data into insights.
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Analyze historical revenue, backlog, and customer data alongside external research to identify growth opportunities by market, customer, and region.
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Build useful reporting.
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Develop and maintain dashboards that track pipeline, market activity, and progress against sales plans. Present clear findings and recommendations to sales leadership.
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Qualify and hand off leads.
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Route opportunities to the appropriate sales owner with project details, timing, and key contacts. Track lead status and conversion in the CRM, maintain accurate records, and use feedback to improve lead quality.
Qualifications
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Bachelor’s degree in Business, Economics, Finance, Marketing, Data Analytics, or a related field.
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Advanced Excel skills and the ability to combine large datasets from multiple sources into clear, actionable insights.
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Experience using CRM systems and maintaining accurate account and contact data.
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Strong research skills and curiosity about companies, projects, markets, and decision makers.
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Clear written and verbal communication skills, including the ability to present findings to sales leadership.
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Ability to manage requests from multiple sales leaders and prioritize work effectively.
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Interest in applying AI and digital tools to improve research and sales effectiveness.
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Ability to handle confidential customer and commercial information with integrity and demonstrate Astro Pak’s core values.
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Ability to travel approximately 10% of the time.
Requirements
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Two or more years of experience in market research, sales operations, business analysis, or a similar analytical role.
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Experience with market intelligence, data analysis, and marketing tools.
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Experience with Power BI, Tableau, or similar data visualization tools.
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Experience in industrial services, construction, manufacturing, or data center markets.
Benefits
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Highly employer-subsidized medical, dental, and vision insurance (medical coverage begins the first month following 30 days of employment).
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Health Savings Account (HSA) and Flexible Spending Account (FSA) options.
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401(k) retirement savings plan with competitive employer contributions.
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9 paid company holidays starting immediately upon hire.
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Paid time off and family leave benefits.