[Hiring] Manager, Solutions Marketing @ResMed

Role Description

As a Solutions Marketing Manager at Resmed, you will play a key role in shaping the future of healthcare in sleep, respiratory, and digital health. With a deep understanding of our customer and industry needs, you’ll execute GTM and lifecycle campaign strategies for our mask portfolio, drive content messaging, and help deliver sales enablement programs.

• Develop and execute comprehensive, evidence-based NPI marketing strategies to promote our mask ecosystem incorporating clinical insights, including KOL engagement, thought leadership, and alignment with evidence generation to support marketing claims.
• Translate complex clinical data into compelling messaging frameworks that resonate with healthcare provider audiences and support product adoption across diagnostic and therapeutic pathways.
• Acquire deep knowledge of our customers' challenges, industry, and use cases, and communicate the benefits and value proposition clearly and compellingly to target audiences.
• Adapt and translate global GTM strategies for North American markets, tailoring for market and sales channel dynamics while considering unique customer segmentation approaches.
• Lead the creation of effective NPI marketing activities in collaboration with ABM, Integrated and Consumer Marketing teams.
• Support the sales enablement strategy and execution, ensuring launch readiness and success.
• Establish key performance indicators for our mask portfolio and relentlessly measure against performance and success, adjusting marketing strategy as necessary.
• Collaborate with Marketing, Product and Sales teams to create compelling content, marketing resources, and promotional campaigns.
• Manage the marketing budget for our mask portfolio and ensure effective allocation of resources for maximum ROI.
• Analyze market trends and competitor activities to identify opportunities for growth and differentiation.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in B2B Marketing, preferably in the healthcare or digital health industry.
• Proven track record of developing and executing successful product marketing campaigns.
• Strong knowledge of digital marketing tools and platforms (Google Analytics, HubSpot, social media ad platforms, etc.).
• Excellent written and verbal communication skills, with the ability to convey complex information clearly and concisely.
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
• Experience in healthcare/clinical marketing is highly preferred.
• Data-driven mindset with strong analytical and problem-solving skills.

Benefits

• Comprehensive medical, vision, dental, and life insurance.
• AD&D, short-term and long-term disability insurance.
• Sleep care management.
• Health Savings Account (HSA).
• Flexible Spending Account (FSA).
• Commuter benefits.
• 401(k).
• Employee Stock Purchase Plan (ESPP).
• Employee Assistance Program (EAP).
• Tuition assistance.
• Flexible Time Off (FTO).
• 11 paid holidays plus 3 floating days.
• 14 weeks of primary caregiver or two weeks of secondary caregiver leave when welcoming new family members.